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Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its
brand Armani....The Publicis Groupe-owned media agency was handed the business without a pitch after Armani opted to change its model of handling media in-house. The appointment includes all Armani sub-brands across ... David and Victoria Beckham. Most recently, Rihanna became the global face for the brand's spring 2012 ...
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a
Liam Gallagher's fashion brand Pretty Green has hired the creative agency Holler to handle its...Holler will be responsible for expanding the brand by repositioning it in the market, with the aim ... Group, will act as Pretty Green's lead shop alongside Neighbour, the branding and design specialist. Holler will lead below-the-line digital communications for the brand as well as deal with strategy ...
The Aurora Fashions brand has already been in contact with agencies to invite them to pitch and is in the process of compiling a longlist. Warehouse currently works with the creative agency ODD, which it appointed at the beginning of this year after a pitch. ODD created the most recent activity, which ...
Puma, the sportswear brand, has appointed Kitcatt Nohr Digitas to handle its global social media...strategy will be Puma's sporting brand ambassadors such as Sergio Ag ero, the footballer, who was signed to the brand last year. Kitcatt Nohr Digitas will work alongside Puma's advertising agencies, Droga5 ... understanding of who we are as a brand, our objectives and strategic focus moving forward and how we can work ...
Smith, brand communication director at Ted Baker said: "Ted's Drawing Room in some ways sums up why, as a brand, we're developing so strongly attention to detail and putting the customer first ...
London Fashion Week, with ads from brands including Jimmy Choo, YSL and LG....have with their audiences through Bauer's influential brands." Stephen Gater, consumer marketing ...
The brand, which has recently signed the former supermodel as the face of its advertising, has ... -profile names to endorse the brand. The singer Beyonc released her own clothing line with C A and starred in a 2010 TV campaign for the brand. The retailer struggled to address its downmarket image in the UK ...
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account...The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai. Now will begin work on the brand's UK expansion plans to open six new stores across ... and in-store. Sacoor Brothers, which is an international lifestyle fashion brand, has not worked ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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