7 For All Mankind 'an untitled flim by James Franco' by Lipman
15 Mar 2012
on the brand s YouTube channel . ...
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Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14 ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising by 81% in 2011, accounting for 10.3% of the total spend. The previous year, finance brands boosted ...
M&S multichannel trial will 'feed acceleration of mobile selling'
12 Mar 2012 | by Ed Owen
Marks and Spencer's planned Wi-Fi and QR code trial in selected stores will help the brand
Ted Baker launches pop-up customer illustration studio
09 Mar 2012 | by Sarah Shearman
Smith, brand communication director at Ted Baker said: "Ted's Drawing Room in some ways sums up why, as a brand, we're developing so strongly attention to detail and putting the customer first ...
Tapping into the potential of GenerationYNot
09 Mar 2012 | by Nicola Clark
brands got to grips with 'GenerationYNot', writes Nicola Clark....street last year, yet still appear to be ignored by many organisations. Smart brands are following ... '. Brands that ignore these consumers will be left to foot the bill. Nicola Clark is Marketing's head ... on brands and new products; 75% use Facebook to better connect with friends and family. 3. GYN feels ...
Brand Health Check: Superdry
08 Mar 2012 | by Georgina Brazier
The clothing brand has recently suffered a sales slump, but is it just a blip? Georgina Brazier...have served the brand well, but it needs to build deeper roots to maintain a sustainable and relevant ... For a time it seemed as if the only way was up for British fashion brand Superdry. However, events ... in the fashion category. It comprises three main brands, Superdry, skating range 77Breed and SurfCo California ...
Shoe brand MBT turns to LDR London to expand reach
05 Mar 2012 | by John Owens
its brand beyond the fitness market....shoe for all occasions comes as the brand launches two new collections this year. Ben May, MBT UK MD, said: This is an exciting year for the brand and an opportunity to re-educate our target audience ...
Canterbury replaces Nike as England rugby kit provider
02 Mar 2012 | by Alex Brownsell
September. However, the design of the new shirt is yet to be unveiled. The brand has previously made ... this new partnership with Canterbury. The brand is recognised by players and fans alike and its heritage ... . It also signed GlaxoSmithKline-owned brands Lucozade and Maxinutrition as official hydration and sports ...
Brand barometer: Social media performance of Ultimo
02 Mar 2012 | by Gemma Charles
up to model the brand's lingerie. DECEMBER Ultimo announced record company profits and more ... and body' of the brand. JANUARY Scottish Twitter users took a dislike to Mone's 'threat' to move ... to content and activation. The Yomego SMR Index helps brands to benchmark their popularity, in social ...
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
29 Feb 2012 | by Sarah Shearman
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...The timeline for brands look the same as the one for consumers, launched at last year's f8 conference. The large format image at the top of the timeline creates a much more branded experience than former brand pages, which has previously been a complaint levelled at Facebook by advertisers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
