10 Feb 2012
| by Matt Cartmell
the coming year. It will also be supporting the project with sales and brand consultancy. Coffin on Cake PR director Dean Bennett said: The Hush Puppies brand has an incredibly unique history dating back to 1958 ...
authentically communicate our brand and products on trade, consumer and public facing levels. Coffin on Cake ...
10 Feb 2012
Sushma Sagar, senior brand manager, Banana Republic
Why I like this
The premise of the ad is to position Nike's new Kobe trainers as the footwear choice for super successful people ...
plethora of superstar cameos who are willing to promote your brand is notable in itself, but more ...
10 Feb 2012
| by Nick Batten
at such an exciting time for the business and look forward to expanding our multi-platform brand offering ...
true across launches of both The Outnet and Mr Porter and has grown into our goal to build ...
can share our world-class and unique customer experience with like-minded brands. Her reputation ...
10 Feb 2012
| by Matthew Chapman
Footwear brand Clarks is launching its first ever augmented reality campaign at the end...The campaign includes four videos for the brand s hero styles , which include Bodkin Bay ...
to be the first UK footwear brand to experiment with the Aurasma technology, which is gaining traction in other sectors with brands including Marks Spencer adopting the technology.
Follow Matthew Chapman ...
10 Feb 2012
| by Sara Kimberley
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account...The agency won the account following a review handled by retail specialist intermediary SQ.FT Consulting from Dubai.
Now will begin work on the brand's UK expansion plans to open six new stores across ...
and in-store.
Sacoor Brothers, which is an international lifestyle fashion brand, has not worked ...
07 Feb 2012
| by Staff
to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwear...So far, so good but it s not often we see Her Majesty tweeting about this brand or the other, or being photographed wearing the latest Louboutin slingbacks.
Luckily the Queen has her own brand barometer, aka the Royal Warrant, granted to people, companies or brands who have regularly supplied goods ...
07 Feb 2012
| by John Reynolds
Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John
07 Feb 2012
| by Sarah Shearman
The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ...
campaign featuring brand ambassadors Helena Christensen and Eva Mendes based on the repositioning. Activity ...
03 Feb 2012
| by Maisie McCabe
Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning...of high-end fashion brands.
"Lacoste is a great brand and we are looking forward to helping them devise ...
03 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying...The Barbour brand, which was established in 1894 and produces more than 130,000 of its iconic ...
to educate consumers who search for the brand about the possibility of purchasing fake items.
Like many brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets ...