to remove filtersMcDonald's 'first day' by Leo Burnett
06 Feb 2012
McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E
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Sonic Drive-In 'the tax cut game' by Goodby, Silverstein & Partners
16 Apr 2012
To raise awareness, Goodby, Silverstein Partners has created a spot with the brand's "Two Guys" character as well as a game on Sonic s website . ...
McCain 'Just au Four' by TBWA Paris
09 Jan 2012
The campaign promotes the brand's Just au Four range. ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
table, suggests that brands are having mixed success in meeting this challenge. Adwatch of the year ... -operative). It also features brands that have made comebacks, such as Direct Line and Currys/PC World, both of which ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Accolades were awarded to brands and agencies including Flourish Creative, Neon ... are placed, subscribe here . A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands. The event ...
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand...minnow compared with Walkers and the brand that first created the market for posh crisps in the US, Kettle Chips. Walkers' sales of 607m loom large over other brands, with Kettle Chips coming in at 84.1m ... to Nielsen. Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
19 Oct 2011
and the film builds logically to its call to action that urges us to help "cultivate a better world ...
Domino's 'raising the bar' by Crispin Porter & Bogusky
01 Aug 2011
The store managers Jess Hreniuk and Jose Castillo star in the TV ad, which aims to show the attention placed on customer feedback in a Domino s store and also the surprise at seeing people's comments on the brand in Times Square. Customers who have feedback displayed on the billboard receive a link ...
McDonald's '1955' by DDB Oslo
27 Apr 2011
The campaign, also called "1955," pays tribute to the iconic brand s beginnings through the recollections of original customers and employees. DDB Oslo, which conducted the search in the US for the chain s first customers and employees, found Glen Volkman, one of McDonald s first customers on opening ...
KFC 'emergency chairs' by BBH
06 Apr 2011
BBH has created a new TV campaign for KFC, which carries the new brand strapline 'so good'.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
