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Non-sponsor brands ramp up pre-Olympics sports marketing

" situation. "If brands sign athletes and provide them with income it will be looked on badly ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Sonic Drive-In 'the tax cut game' by Goodby, Silverstein & Partners

To raise awareness, Goodby, Silverstein Partners has created a spot with the brand's "Two Guys" character as well as a game on Sonic s website . ...

McDonald's to introduce Olympic happy meal promotion

McDonald's is the official restaurant provider to London 2012, and its new promotion involves the brand giving away nine million toys with its happy meals, encouraging children to engage with the Games ... as part of a tie-up with publisher HarperCollins. The brand aired a TV ad to promote its grassroots ...

McDonald's 'first day' by Leo Burnett

McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E

PizzaExpress launches celeb-led campaign

branding with a celebrity-led campaign....in online and point-of-sale activity. PizzaExpress recently undertook the biggest brand refresh in its 46 ...

McCain 'Just au Four' by TBWA Paris

The campaign promotes the brand's Just au Four range. ...

Marketing's Adwatch of the Year 2011

table, suggests that brands are having mixed success in meeting this challenge. Adwatch of the year ... -operative). It also features brands that have made comebacks, such as Direct Line and Currys/PC World, both of which ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ...

Domino's 'raising the bar' by Crispin Porter & Bogusky

The store managers Jess Hreniuk and Jose Castillo star in the TV ad, which aims to show the attention placed on customer feedback in a Domino s store and also the surprise at seeing people's comments on the brand in Times Square. Customers who have feedback displayed on the billboard receive a link ...

McDonald's turns to experiential marketing for wraps roll-out

The fast-food chain is debuting a range of four wraps: sweet chilli crispy chicken; grilled chicken salad; spicy vegetable; crispy chicken and bacon. Priced 1.99, they are packaged in a way that enables consumers to eat them on the move. To highlight this, the brand will target consumers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.