09 May 2012
| by Gemma Charles
" situation. "If brands sign athletes and provide them with income it will be looked on badly ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
16 Apr 2012
To raise awareness, Goodby, Silverstein Partners has created a spot with the brand's "Two Guys" character as well as a game on Sonic s website . ...
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
McDonald's is the official restaurant provider to London 2012, and its new promotion involves the brand giving away nine million toys with its happy meals, encouraging children to engage with the Games ...
as part of a tie-up with publisher HarperCollins.
The brand aired a TV ad to promote its grassroots ...
06 Feb 2012
McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E
17 Jan 2012
| by John Reynolds
branding with a celebrity-led campaign....in online and point-of-sale activity.
PizzaExpress recently undertook the biggest brand refresh in its 46 ...
09 Jan 2012
The campaign promotes the brand's Just au Four range. ...
13 Dec 2011
| by Gail Kemp
table, suggests that brands are having mixed success in meeting this challenge.
Adwatch of the year ...
-operative). It also features brands that have made comebacks, such as Direct Line and Currys/PC World, both of which ...
. New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ...
01 Aug 2011
The store managers Jess Hreniuk and Jose Castillo star in the TV ad, which aims to show the attention placed on customer feedback in a Domino s store and also the surprise at seeing people's comments on the brand in Times Square.
Customers who have feedback displayed on the billboard receive a link ...
21 Jun 2011
| by John Reynolds
The fast-food chain is debuting a range of four wraps: sweet chilli crispy chicken; grilled chicken salad; spicy vegetable; crispy chicken and bacon.
Priced 1.99, they are packaged in a way that enables consumers to eat them on the move. To highlight this, the brand will target consumers ...