25 May 2012
| by Gemma Charles
Starbucks is the most prominent, followed by Costa
22 May 2012
| by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ...
global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ...
in fifth with a value of $76.7bn.
Vodafone, the most valuable UK brand, held on to 12th place despite a ...
02 Mar 2012
| by Gemma Charles
McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.
02 Dec 2011
| by Staff
BSkyB's Nicola Casperson was named Marketer of the Year at the inaugural Brand Event Awards...Accolades were awarded to brands and agencies including Flourish Creative, Neon ...
are placed, subscribe here .
A collaboration between Event and Marketing magazines, The Brand Event Awards celebrated the event marketing strategies of some of the globe's biggest brands.
The event ...
09 Nov 2011
| by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV...Anyone who thought that brands would become insignificant during the downturn has been proved wrong. The candidates for The Marketing Society's Brand of the Year 2011 award, in association with ITV and Marketing, show that powerful branding is vital when the going gets tough.
"Having a trusted brand ...
03 Nov 2011
| by John Reynolds
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand...minnow compared with Walkers and the brand that first created the market for posh crisps in the US, Kettle Chips. Walkers' sales of 607m loom large over other brands, with Kettle Chips coming in at 84.1m ...
to Nielsen.
Rudgard hopes to change that, with help from brand extensions, including vegetable crisps ...
11 Oct 2011
| by Matthew Chapman
about their brands, according to an international study of more than 1,700 chief marketing officers...new brand value."
Though the business landscape is rapidly changing, the majority of CMOs lack ...
23 Sep 2011
| by Staff
Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald...At the gala dinner of BrandMax, the marketing event held over two days at London s Altitude 360, Brand Republic welcomed half a dozen leaders, brands and innovators into its Hall of Fame launched ...
, global managing director Isobar network
Brands
Innocent John Lewis
The Hall of Fame ...
23 Aug 2011
| by Staff
To celebrate its tenth anniversary, Brand Republic has created a Hall of Fame to recognise...media arm bigmouthmedia, has been split into three categories, Leaders, Brands and Innovators, to celebrate the people, brands and companies that have influenced the industry since Brand Republic was launched in September 2001.
Gareth Jones, brand engagement director at LBi, said: "At LBi ...
09 May 2011
| by Ed Owen
Apple has leapfrogged Google and IBM to become the world's most valuable brand, according...Apple's brand value soared 84% this year to $153.3bn ( 93.3bn) on the back of sales from its ...
and risk profiles, to arrive at a brand's value.
Google's brand value slipped by 2% to $111.5bn ( 67.9bn) despite dominance in search and the growing Android brand . IBM's brand value grew 17% to $100.8bn ( 61 ...
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