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Generation Y: Demanding diners who expect healthy eats and good value

10 Feb 2012 | by Stephen Mellor

Subway s UK marketing chief is bang on in putting health and value at the heart of the brand, as reported on Brand Republic. This is a competitive time for eating-out venues, with the economy ... . These 16-24 year olds are an important age group for brands, and in particular 16-19 year olds who ...

McDonald's 'first day' by Leo Burnett

06 Feb 2012

McDonald's UK launched its latest brand TV ad on 4 February during the break for Supernanny US on E

VIDEO: Subway's Akhtar 'economy is the biggest challenge'

27 Jan 2012

, the challenges facing Subway, the brand's sponsorship of 'The Biggest Loser' and gives her advice to those

Helen Edwards: Marketers beware the pursuit of happiness

25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year

Happiness is an elastic concept and merely associating a brand with it is not enough to woo...Suppose you learned today that your brand had achieved a new high on some significant measure ... -economic opiate powerful enough to sustain the high. Brand owners, of course, have long understood ... fickle, many brands have sought to crystallise their contribution to our capricious sense of fulfilment ...

PizzaExpress launches celeb-led campaign

17 Jan 2012 | by John Reynolds

branding with a celebrity-led campaign....in online and point-of-sale activity. PizzaExpress recently undertook the biggest brand refresh in its 46 ...

Marketing magazine revamps with new design, a picture cover and refreshed content

11 Jan 2012 | by Staff

and with enhanced content for its readership of marketing directors and brand managers. The most striking change ... 's increasing reliance on technology. McElhatton said: "As we know, every brand needs to evolve. We chose ... ." The revamp includes: Two brand new sections: Shift , highlighting trends in technology, culture ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

, that is not always a bad thing. We're really pleased our ads build on what has made the Halifax brand great ... jingles to lodge brand names in consumers' memories. This is according to Marketing's annual survey of the campaigns that annoy the public, in which the three most irritating ads of 2011 were for online brands ...

McCain 'Just au Four' by TBWA Paris

09 Jan 2012

The campaign promotes the brand's Just au Four range. ...

Social video explodes as brands 'become friends' with consumers

20 Dec 2011 | by Gemma Charles

increase in the sharing of branded content. Even over the last year, the increase is significant. In 2010 ... the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience and what, why and how a rising generation of digital natives are building and maintaining relationships ...

Marketing's Adwatch of the Year 2011

13 Dec 2011 | by Gail Kemp

table, suggests that brands are having mixed success in meeting this challenge. Adwatch of the year ... -operative). It also features brands that have made comebacks, such as Direct Line and Currys/PC World, both of which ... . New-to-TV brands including Wickes and Autoglass make their Adwatch of the Year debut, while B Q ...

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