25 May 2012
| by John Reynolds
Krispies Squares brand....the use of "audio flavour technology."
Sally Tribe, Rice Krispies Squares brand manager, said ...
for 2012.
"We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
22 May 2012
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves.
The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
16 May 2012
| by Matthew Chapman
, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
16 May 2012
Tesco has launched a new campaign to support its new low-cost brand, as the remaining grocery
16 May 2012
Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign
16 May 2012
| by Matthew Chapman
2012 matches if they visit its Coke Zone brand loyalty site .
Visitors to the site can also access ...
be pushed via in-store giveaways of gaming packages.
The brand will also offer the chance to win tickets ...
15 May 2012
Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims