to remove filtersITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
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Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...
Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Trading places: this week's people moves
04 May 2012 | by Daniel Farey-Jones
female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves
Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
) and will include on-air activity, a branded microsite on TalkSport.co.uk and mentions on TalkSport's Facebook ... for TalkSport, both on air and digitally, and to secure a global brand such as Coca-Cola as a partner ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...
River wins brief to publish Co-op event magazine
01 May 2012 | by Nick Batten
-operative Village, an event launched by the Co-op in a move to extend its brand.
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising...appointed Michael Inpong as its marketing director to lead the brand's marketing programme. He replaces ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a report in The Independent criticised sportswear brand Adidas, claiming its Team GB kit was being ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
