25 May 2012
| by Daniel Farey-Jones
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
24 May 2012
| by Sara Kimberley
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK.
TMW currently handles the Guinness UK digital and direct business.
Abbott Mead Vickers BBDO, the brand's global ...
24 May 2012
| by Sara Kimberley
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
22 May 2012
| by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ...
London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ...
.
He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...
22 May 2012
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
22 May 2012
| by Sara Luker
Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role ...
untapped market, and we have created a completely integrated campaign that will bring this new brand to UK ...
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves.
The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
17 May 2012
| by Jeremy Lee
The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising..... At the time, global media spend was estimated to be $25 million.
However, the brand, which is a joint ...
task.
Diageo has previously promoted Ketel One in the UK through branded events and sampling, partnerships with other premium brands and tutored tastings.
Ketel One joined the Diageo family of brands ...
17 May 2012
| by Jeremy Lee
tasked with relaunching the brand later this year in order to build greater awareness.
The family ...
-suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...