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Mindshare retains Unilever media buying in the US

decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...

Splendid retains £1m Smirnoff account

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Guinness seeks agency for direct and digital business

The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...

Jordans & Ryvita calls £6m advertising pitch

to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...

Wells & Young's marketing director Chris Lewis leaves for consultancy life

time and respect for the people and the brands, but there comes a point where you know the time ...

Futura Foods calls in Brazil PR to promote Greek cheeses

Brazil PR will handle the UK PR, social media and launch activities of the brand, which features feta and halloumi, as well as lesser-known varieties such as Graviera and Saganaki. Brazil s role ... untapped market, and we have created a completely integrated campaign that will bring this new brand to UK ...

Ketel One in search for creative agency

The Dutch brand Ketel One Vodka is looking for an agency to handle UK advertising..... At the time, global media spend was estimated to be $25 million. However, the brand, which is a joint ... task. Diageo has previously promoted Ketel One in the UK through branded events and sampling, partnerships with other premium brands and tutored tastings. Ketel One joined the Diageo family of brands ...

VCCP wins Laithwaites advertising account

tasked with relaunching the brand later this year in order to build greater awareness. The family ... -suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...

Heineken appoints Publicasity for trade press brief

and raise the profile of its portfolio brands....The company, which sells the Heineken, Foster s, Kronenbourg, Strongbow, Bulmers and John Smith s brands, appointed Publicasity after a pitch process. In particular, Publicasity will be responsible for amplifying Heineken s recently launched Star Retailer programme which offers off-trade retailers simple ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

alternative sports lifestyle brands....to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ... brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.