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female chairman of the Advertising Association, in Brand Republic's round-up of this week's people moves
to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising...appointed Michael Inpong as its marketing director to lead the brand's marketing programme. He replaces ...
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising
, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Thomson as executive creative directors, in Brand Republic's round-up of this week's people moves..."breakthrough innovation" and brand building throughout its global operations. ( Marketing ) Media Matt ... . ( Campaign ) Jon Tipple , McCann London 's head of planning, has moved to sister branding agency ... at Australian shop The Brand Agency as director of communications planning. ( Media Week ) Immediate Media ...
It's time for start-up brands to stop imitating and start innovating, writes Ben Branson, senior...of cheery start-up brands piling into the same cluttered space in an effort to be like the ever so slightly kooky Innocents of this world. Tea, coffee, chocolate, biscuits and happy ice cream brands ... . These aren t challenger brands, they are challenged brands, unable to break out of the herd mentality ...
Consumers are more likely to recall a brand name and engage with an ad's message if it has been...from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July ... recommended video recalled the brand when prompted, versus 68% of viewers who had gone directly to the video ... : "Social video is a powerful format for engaging consumers. If a brand creates great video content ...
Brands that ask themselves 'why' they are in business rather than 'what' they are in business...All brands exist to make more money for their owners; the businesses that own stronger brands outperform the market. They grow faster because a well managed brand has a positive impact across all the major value drivers of the company. Marketing has long been the fuel powering successful brands ...
Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...of executive editor digital. ( Media Week ) MEC has hired former Media Brands mobile strategist Jide Sobo ...
Subway s UK marketing chief is bang on in putting health and value at the heart of the brand, as reported on Brand Republic. This is a competitive time for eating-out venues, with the economy ... in the pub. These 16-24 year olds are an important age group for brands, and in particular 16- to 19-year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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