Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
Academy' is to build anticipation and momentum in the run-up to the Euros and celebrate what ...
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Stella Artois Cidre to launch pear variant for UK market
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
the brand by launching a pear variant into the UK market next month....Stella Artois' 4.5% Cidre brand launched in the UK in February last year , supported by a "double digit" million-pound marketing campaign with the strapline: "C est Cidre. Not cider. From Stella Artois ... . The brand has a 16.8% share of off-trade premium cider volume in the UK, according to Nielsen. James ...
Pepsi launches 'crowd surfing' football game for Xbox Live
11 May 2012 | by Sarah Shearman
Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...digital prizes, such as Pepsi-branded avatar T-shirts and themes to personalise their home screens, when they complete each level. Xbox Live has created mini-games for brands in the past, but this the first branded ... dashboard and users who click through will be taken to a Pepsi branded destination, where they can see ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... is that these big promotions and deep cuts are not building brands and consumer loyalty. In many cases ... in the quarters, as you're managing the City's expectation on a quarterly basis. However, it takes time to build ...
High times for booming energy-drinks sector
10 May 2012 | by Loulla-Mae Eleftheriou-Smith
The energy-drinks sector has recorded a period of sustained growth, with brands pumping out one ... , innovation is paying off for the sector, which houses major brands such as Red Bull, GlaxoSmithKline's (GSK ... . They have iPhones, they go to branded restaurants, and they are into pop culture,' he explains. Youthful ...
ITV signs up Pepsi for Shazam-enabled ad in BGT final
10 May 2012 | by Matthew Chapman
functionality will offer viewers the chance to win a London 2012 Opening Ceremony package as part of the brand ...
New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand. JWT ... its portfolio of brands between JWT London and McCann London in March. As well as Hovis, JWT picked up ...
RKCR/Y&R lands advertising brief for brewers association
10 May 2012 | by Anne Cassidy
promotes drinking milk in general rather than any specific brand. The British Beer Pub Association ...
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
: September-November 2011 Budget: 30,000 Objectives To engage consumers with the brand ... of media coverage. Strategy and plan The brand wanted to reach ABC1 35- to 54-year-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
