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the possibilities" strapline as part of the brand's "Zero sugar, great Coke taste" brand message....Zero. "The spot captures the essence of the brand as a beacon of possibilities, showing consumers ...
aged under 18 from accessing official alcohol brand pages, and committing to remove inappropriate user-generated content from brand pages on Facebook within 48 hours. The tool supports a training roadshow that EDFR ... , lobbying groups have accused drinks brands of using social media to target young consumers. Last ...
New gourmet probiotic yoghurt brand, The Collective, has appointed Holler as its first UK digital...for building brand awareness for the yoghurt brand, which launched in June last year. Holler will kick off a ... 's an exciting time for the brand, and we look forward to seeing our awareness increase rapidly through ... The Collective one of the most talked-about and loved FMCG brands in the UK in 2012. "As such, we have devised ...
Brands that ask themselves 'why' they are in business rather than 'what' they are in business...All brands exist to make more money for their owners; the businesses that own stronger brands outperform the market. They grow faster because a well managed brand has a positive impact across all the major value drivers of the company. Marketing has long been the fuel powering successful brands ...
Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.
it was to re-invest up to $400m ( 252m) in brand-building initiatives. Premier Foods has also made a similar ... PepsiCo is to up investment in its core cola and crisps brands in North America, which some believe have been neglected as the company strives to promote and invest in healthier brands. PepsiCo ...
Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a...Available from today, the e-cards come with three different messages about love. Visitors to the Marmite fan page who like the brand will be able to send one of the e-cards to contacts within ... for its you either love it or you hate it positioning, has more than 770,000 fans on its brand page ...
Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...of executive editor digital. ( Media Week ) MEC has hired former Media Brands mobile strategist Jide Sobo ...
exclusively through the brand's UK Facebook page. The bottle will be available to the wider on- and off-trade from April. To support the launch, the vodka brand will run a digital campaign and promote ... collection. Adam Boita, marketing manager at the brand's owner Pernod Ricard UK, said: "Absolut London ...
Subway s UK marketing chief is bang on in putting health and value at the heart of the brand, as reported on Brand Republic. This is a competitive time for eating-out venues, with the economy ... . These 16-24 year olds are an important age group for brands, and in particular 16-19 year olds who ...
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