Lessons from The GREAT Campaign
25 May 2012 | by Luke Blair
campaign in which various British things such as historic buildings, famous figures, iconic designs ...
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Social care group Anchor seeks agency for Grey Pride campaign
25 May 2012 | by John Owens
. 'The tender has been in Anchor s planning for some time and will build on our ongoing Grey Pride ...
John Woodcock: Coalition needs to address basics
24 May 2012 | by John Woodcock
on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...
World Cancer Research Fund hires Sarah West for top comms role
21 May 2012 | by John Owens
. Building on the excellent work that has already been done, we will be focusing on how to best support ...
The Civil Service Benevolent Fund changes name
21 May 2012 | by John Owens
was fine 126 years ago, but the time was right for a change. James said: The launch of the new brand ...
Laura McKechan: Mastering the art of war
17 May 2012
activities'. Before that happens, a 35m building project will see the London HQ's lower ground floor dug out ... "Imperial" can be offputting - but our brand is a great strength as well. And it is actually a very ...
Oxfam appoints Chris Gottlieb as director of comms
11 May 2012 | by John Owens
in people s lives. His role will be fundamental in building ? our brand and developing engaging platforms ... the brand team, media unit, PR team, internal comms, corporate comm ? ? ? ? ? ? ? ? ? ? s, digital ... poverty and suffering. Oxfam is such a great brand and I will be working hard with the team to make sure ...
Museum of London readies comms drive
10 May 2012 | by Sara Luker
on social media. This audience can become powerful brand advocates. 'We were producing far too many ... produced so only the 'very best' stories are highlighted. The museum is keen to build its digital ...
Chime pushes ahead with Bell Pottinger sale
09 May 2012 | by Alec Mattinson
constituents of the Bell Pottinger brand. The businesses included in discussions are Bell Pottinger Sans ...
Voluntary Sector: Greenpeace video goes down a storm
03 May 2012
as a brand. Results The campaign attracted 330,000 signatures, the most for any Greenpeace ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
