The Year Ahead: What will you face?
07 Jan 2005 | by Jo Bowman
on representing a cause or a brand with sincerity, not just having a public snog on reality TV.' 'Furthermore ...
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News Analysis: Travel giants build on brand loyalty
07 Jan 2005
strategies as many Britons turn their attention to their summer holidays. Trust and brand loyalty remain...by brands in other sectors. 'People do not necessarily want a holiday from one of the big four,' says Travel ... for families. Holidaymakers like this are not specific about brand loyalty.' Travel company loyalty, says ... of disposable and trayless in-flight meals - rather than trying to differentiate a particular MyTravel brand ...
Healthcare: Government PFIs need positive PR
18 Jun 2004
of understanding of the benefits and process of PFI,' he said. 'They provide equipment as well as buildings - it ...
PRWEEK AWARDS 2003: Product & Promotion - Healthcare: Ethical
31 Oct 2003
competitive market, Eli Lilly and Red set about building a strong brand profile with men aged over 40 ...
PRWEEK AWARDS 2003: Corporate & Public - Corporate Communications
31 Oct 2003
Comic Relief's charity Red Nose Day had never had a direct link with a branded product before. But this year, hairdressing product brand Wella became the Official Hair Partner. Wella's PR agency, EHPR ... the brand's relevance, with a campaign big enough to support all aspects of the Wella business. This would ...
PRWEEK AWARDS 2003: Corporate & Public - The Government News Network Award - Public Sector
31 Oct 2003
. The team worked from the electoral register to build names and addresses, then linked with a local digital ... . A 12-month PR programme was arranged to culminate in three launch-day events, focusing on building ...
PRWEEK AWARDS 2003: Specialist & Technique - The Ellwood & Ellwood Award - Public Affairs
31 Oct 2003
and build its profile with key political decision makers in the US, Europe and the Middle East ... -Saddam. The PR team also ran a contact-building programme, focusing on the European Union, Downing Street ...
PRWEEK AWARDS: Corporate & Public - The Hedron Award - Internal Communications
01 Nov 2002
transparent process, and were committed to the new brand, structure and aims of the charity from the outset ... charity from its name and branding to its business processes. The strategy included attempting to draw ... to the Adolph Coors Company, staff were faced with the loss of a trusted brand name in addition to the usual ...
PRWEEK AWARDS: Gold - The Prolitho Award - Public Sector Department of the Year
01 Nov 2002
22 per cent. The NSPCC aimed to build a media profile from summer 2001 with activity in support ...
Royal PR has left the public cold
30 May 2002 | by Gidon Freeman,
on Brand Republic, join the debate in the Forum here . ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
