Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
Out-of-town retailers and betting brands have avoided a clampdown by the Government after
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ABC to enable newspapers to split Saturday from weekday circ figures
11 Apr 2012 | by Arif Durrani
and transparency into the circulation of our national news brands and we hope agencies will find this insight ... into the different channels and the overall growth of our news brands' audiences." Lynne Robinson, research ...
Ad industry in need of more support, AA's Patterson says
01 Mar 2012 | by Campaign staff
, we will be able to grow our business faster and build our global competitiveness." Ed Vaizey ... of their work. "Quarterly capitalism has led to quarterly marketing," he said. "We need to start building ...
MAGAZINE ABCs: Good Housekeeping closing in on number one spot
16 Feb 2012 | by John Reynolds
. In addition, she said, the recently launch of Marie Claire brand offshoot, Marie Claire Runway, would help ... that Grazia was attracting more premium advertisers than its weekly rivals. She said that high-end brands ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
Brands can take a leading role in helping shape society, according to new insight from...confirmed it. With faith in government very low, people are looking to brands to inspire progress ... for inspiring, human brand leaders, not demigods The concept of brand leadership is intangible and elusive ... surrogates for influence and vision. Many of the brands named as leaders by Millennials and Baby Boomers ...
NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign
10 Feb 2012 | by Daniel Farey-Jones
spokesperson said: "Comparing The Guardian with the i is hugely misleading. The Guardian is a global brand ...
Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
09 Feb 2012 | by Gemma Charles
Brands under fire include Kellogg's Krave, Nesquik and Cadbury's Buttons. The CFC was due ... ". The report highlighted the use of brand characters, animations, games, competitions, promotions, videos ... with us that Krave isn t marketed at children as they rejected the CFC s complaint about the brand ...
Virgin Media and BT handed advantage in broadband marketing battle
03 Feb 2012 | by Matthew Chapman
Brands including O2 and TalkTalk have recently advertised speeds of 20Mb and 24Mb, but will be prevented from doing so again when new guidance from the self-regulatory advertising code bodies CAP ... to be achievable by at least 10% of the broadband provider's customer base. In addition, brands will also have ...
Brand leaders predict little benefit from London 2012 Olympics
13 Jan 2012 | by Alex Brownsell
The majority of UK brand leaders do not believe the London 2012 Games will have a positive impact
Threat of tougher Govt rules on children's ads recedes
12 Jan 2012 | by Our Parliamentary correspondent
the backing of 13 trade groups for a pledge not to use under-16s as brand ambassadors or in peer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
