Brand barometer: Lagers, which one is most prominent online?
20 Apr 2012 | by Gemma Charles
Heineken is the most prominent, followed by Molson Coors' Carling.
Search results for Brand Building
Search filters:
By Industry Sector
-
Government / Non-Profit
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (42)
- Campaign (39)
- campaignlive.co.uk (5)
- Campaign Work (3)
- Marketing (128)
- marketingmagazine.co.uk (57)
- prweek.com (10)
- PR Week UK (38)
By Channel
- Ad campaign (9)
- Advertising (1)
- Agency (7)
- Digital marketing (22)
- Direct Marketing (18)
- More...
- Events (2)
- Marketing (263)
- Media (14)
- New Business (5)
- Public Relations (61)
- Research & Data (4)
- Sales Promotion (1)
- Less...
By Industry Sector
- Associations / Institutions (13)
- Charities (96)
- Education (11)
- Healthcare (48)
- Political Parties (12)
- More...
- Public Affairs (1)
- Public Sector (48)
- Less...
By Media
- Video (7)
Orange RockCorps gigs suspension hints at demise of mobile brand
24 Apr 2012 | by Matthew Chapman
to speculation that the mobile brand will be dropped by parent company Everything Everywhere..... Orange will continue to sponsor RockCorps in France, where the brand is owned solely by France Telecom ... will exacerbate speculation that Everything Everywhere could drop the brand. In January, it released a bond issue prospectus proposing a substitution for one or both of the existing brands . RockCorps, which launched ...
Brand barometer: Children's charities, which one is most prominent online?
05 Apr 2012 | by Gemma Charles
Save the Children is the most prominent, with NSPCC, Barnardo's and UNICEF UK closely behind.
Brand Barometer: Social media performance of Change4life
30 Mar 2012 | by Gemma Charles
of Ainsley Harriott for 'Supermeals'. This has driven engagement and the brand has good mechanisms in place ... to gauge brands' respective popularity. The score is derived by averaging the noise around a brand ...
ISBA Conference: Olympic Games is 'not a brand, but a movement'
21 Mar 2012 | by Noelle McElhatton
Locog's chief marketer has claimed that the Olympic Games is not a brand in the traditional sense...Talking at the ISBA conference today (21 March), Locog director of marketing, brand culture Greg ... or spend to stay sailing". But great movements were like great brands in their restlessness to move forward, Nugent said. The job of Locog, Nugent said, was "to help pioneer and change the brands we ...
Government seeks brand 'friends' for youth marketing plans
28 Feb 2012 | by Gemma Charles
The government is calling on brands to help shape its youth marketing strategy, aimed at preventing...she hoped brands with expertise in engaging with young people would participate as a critical friend ... form part of brands corporate social responsibility activity. Mitchell said that 10- to 14-year ...
Brand barometer: High street banks, which is most prominent on the web?
17 Feb 2012 | by Gemma Charles
RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank
Downing Street plans careers brand to target youth unemployment
14 Feb 2012 | by Sarah Shearman
The Prime Minister's office is launching a digital brand intended to help young people make better...In a document seen by Marketing , Number 10 said it will develop a web platform under the brand I am , to help the UK s estimated 1m young unemployed people. The site is to roll out in April with the aim of becoming a core utility , offering the best of careers information . It will be supported ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding. In the specially commissioned complex at Stratford, this has been straightforward ... , which include Wembley, Lord's, Old Trafford and Brands Hatch. So specialists have been contracted to audit these venues and identify where brand marks are now, in preparation for their removal later ...
Brand leaders predict little benefit from London 2012 Olympics
13 Jan 2012 | by Alex Brownsell
The majority of UK brand leaders do not believe the London 2012 Games will have a positive impact
Additional Information
Campaign Jobs
- Broadcast and Digtial Senior Planner / Buyer PFJ £29000.00 - £32000.00 per annum, London
- Chief Executive Officer Direct Recruitment £100k-£120k plus CEO package, Teddington, Middlesex
- SALES MANAGER - CORPORATE / M.I.C.E. / TRAVEL TRADE Langham Place Hotel Hong Kong , Hong Kong
- Financial Communications/Investor Relations - Senior Associate OgilvyPR , Beijing
- National Marketing Director Michael Page International , Shanghai
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
