24 May 2012
| by Simon S Kershaw
councillor with links to local building companies quickly led to the formation of a Facebook group designed ...
26 Mar 2012
| by Jo Arden
was Swapathon.
This innovative programme was modelled on a sales mechanism in which brands worked ...
real opportunity for brands and organisations to think smarter and contribute to social wellbeing ...
is a special expertise.
Identifying which brands can best support the objectives of each campaign ...
23 Mar 2012
| by Daniel Farey-Jones
, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
14 Feb 2012
| by Onesixtyfourth
Brands can take a leading role in helping shape society, according to new insight from...confirmed it.
With faith in government very low, people are looking to brands to inspire progress ...
for inspiring, human brand leaders, not demigods
The concept of brand leadership is intangible and elusive ...
surrogates for influence and vision.
Many of the brands named as leaders by Millennials and Baby Boomers ...
27 Jan 2012
| by Daniel Farey-Jones
Eccleshare becomes global chief of Clear Channel, in Brand Republic's round-up of this week's people moves...Jagger , the former creative partner and head of branded content at Naked Communications, has joined ...
06 Dec 2011
| by Daniel Farey-Jones
providers.
"I also want to establish the famous right to be forgotten, which will build on existing rules ...
09 Sep 2011
| by Staff
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those...media arm bigmouthmedia, today and vote for those leaders, brands and innovators you feel deserve the most recognition.
The final shortlists for the leaders, brands and innovators categories are ...
Borkowski
Brands
Apple Audi BlackBerry Cadbury Dyson Guinness Honda Innocent John Lewis Partnership ...
02 Sep 2011
| by Staff
Voting will close in a little over a week on 12 September.
We ve also added a new nomination, AKQA s Daniel Bonner, to the leaders, brands and innovators already on the shortlist , which include marketers such as Roisin Donnelly and Jill McDonald, brands including Dyson and Guinness and agencies Dare ...
31 Aug 2011
| by Gareth Ellis
Cameron must find an idea to anchor his political brand, or he is lost, writes Gareth Ellis...Since his rise to the Tory leadership, we have never known what Brand Cameron really stands for.
Political brands are built around a strong personality, a clear position and a simple narrative.
Dave ...
, this was an adroit way to build complex coalitions.
During the last election, he de-toxified the Tories whilst ...
23 Aug 2011
| by Sophie Maden
build a great app you ve got to put the customer in the room when you design it, and to his credit ...