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ABC to enable newspapers to split Saturday from weekday circ figures

and transparency into the circulation of our national news brands and we hope agencies will find this insight ... into the different channels and the overall growth of our news brands' audiences." Lynne Robinson, research ...

Microloan Foundation brings award-winning campaign to Westfield

Digital Competition , run in association with Brand Republic. The foundation, which provides small ... of home and for a bloody good cause." The digital production and technical build was coordinated ... design and build was by United Studios. Follow Maisie McCabe on Twitter @MaisieMcCabe ...

MAGAZINE ABCs: Good Housekeeping closing in on number one spot

. In addition, she said, the recently launch of Marie Claire brand offshoot, Marie Claire Runway, would help ... that Grazia was attracting more premium advertisers than its weekly rivals. She said that high-end brands ...

NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

spokesperson said: "Comparing The Guardian with the i is hugely misleading. The Guardian is a global brand ...

AOP appoints John Barnes as chairman

publishers seize these challenges to their advantage to build better digital businesses." Barnes joined ... focused on how trusted websites can deliver higher returns on advertising investment. The study builds ... to trust advertising and brands displayed on media companies' sites than social media sites. Follow ...

Local radio groups question Ofcom on DAB switchover

and transmission operators over the build out of local DAB to around 90% of the areas covered by FM, after a row ... the build-out plan itself and how this will be structured and funded", but understood these matters were ...

Hi-Tech Media secures advertisers for washroom digital screen network

and nightclub venue Cargo in Shoreditch, London. The activity for the Graftons International-owned lip brand ... -Tech said it would look to encourage relevant brands which were advertising on the screens to sell products ... to connect with the Trendy Vend brand on Facebook and Twitter. ...

MAGAZINE ABCs: Heat turns cold following loss of editor

. Publishers need to invest in their product to stand out and that s brand extensions such as mobile, websites ...

MAGAZINE ABCs: Pick Me Up sales sink 18% to nearly half launch level

: "Pick Me Up is a strong brand for IPC and we're pleased with its financial performance." She declined ...

MAGAZINE ABCs Jan-Jun 2011: Top 100 magazines at a glance

magazine brands as they build their reach by capitalising on new opportunities online, on mobile devices ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.