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LONDON - The Advertising Association has elected Rupert Howell, ITV's managing director of brand
to deliver at the top table . Brand consultancy Brand Finance has demonstrated convincingly that, on a global basis, 12% of all shareholder value rests in intangible assets called brands. Financial analysts ... and advertising that s helping to build these assets. With a new Prime Minister in Number 10, backed by new ...
will begin a second phase of internet advertising, with FMCG brand advertisers finallly embracing the medium...., but this could rise to 13%. If the FMCG brands committed 10% of their budgets to online, the report says ... , cosmetics and household stores, with Unilever's deodorant brand Lynx expected to be among those leading the increase. Traditional brand advertising is expected to move out of traditional media, to see if it can ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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