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already large portfolio of global marcoms brands. This is an optimistic premium model that has so far ... -end consultancy brand, although its expansion has not always gone smoothly. FTI Consulting has also had mixed ...
the Responsibility Deal, which signs up fast-food brands to help promote calorie reduction. In defence of the food ... . Regardless of whether medical experts like it or not, the public loves and trusts many of the brands the DH ...
of the campaign, brand positioning, strategic and crisis comms and social media services, as well as running ...
ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a report in The Independent criticised sportswear brand Adidas, claiming its Team GB kit was being ...
Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring.... The McDonald's promotion will involve the brand giving away nine million toys with its happy meals in a big ...
) by managing display and pay-per-click (PPC) activity for fundraising, branding and emergency response....Steak takes over the account this month, replacing Agenda 21 after a competitive pitch. It will handle the charity's ongoing acquisition campaign, which includes the "Build it for babies" fundraising appeal intended to raise 1m to build seven health clinics in Bangladesh. Save the Children is looking ...
'. Calling Johnson a one-man detoxification machine for the Conservative brand, he pointed to what he saw ...
and transparency into the circulation of our national news brands and we hope agencies will find this insight ... into the different channels and the overall growth of our news brands' audiences." Lynne Robinson, research ...
. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...
, with Coventry forming part of a team of five in the UK. Coventry said: We'll be building the brand of change ... John Coventry has been appointed as Change.org s UK comms director, ahead of the launch of a UK-focused website. The platform allows anyone to launch a petition and build a campaign, and claims to draw more ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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