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NEWSPAPER ABCs: 20p i overtakes The Guardian after TV campaign

spokesperson said: "Comparing The Guardian with the i is hugely misleading. The Guardian is a global brand ...

The joy of sex marketing

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine...conveying aspirational desires. Brands in sectors from chocolates to restaurants to travel are gearing up ... Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ... challenge for these brands' marketers. Sensitive to responsibilities " This is a rich, emotional ...

Diabetes UK appoints Louise Ansari as director of comms

Ansari has been filling the role on an interim basis for the past four months and oversaw the launch of the charity s new brand. This comes after the departure of fundraising and comms director Andy ... to working with her on our new approach to comms.' Ansari said: The launch of the new brand marks the start ...

Cookie consent: how to stay on the right side of the law

disclosed to users. 4 Develop and implement a compliance strategy Brands should first consider whether ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

Brands under fire include Kellogg's Krave, Nesquik and Cadbury's Buttons. The CFC was due ... ". The report highlighted the use of brand characters, animations, games, competitions, promotions, videos ... with us that Krave isn t marketed at children as they rejected the CFC s complaint about the brand ...

BETC London aids child protection collaboration

building. The four characters each have to hold a corner of a blanket to catch the child. The National ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding. In the specially commissioned complex at Stratford, this has been straightforward ... , which include Wembley, Lord's, Old Trafford and Brands Hatch. So specialists have been contracted to audit these venues and identify where brand marks are now, in preparation for their removal later ...

Adoption UK turns to Cavendish Communications to build political profile

Cavendish has been brought in to build the profile of the national charity among parliamentarians and within the coalition Government. The charity works to support adopters in the UK. The news comes as the former Barnardo s CEO Martin Narey has been appointed ministerial adviser on adoption issues ...

Editor's comment: Welcome - TV's refuseniks are a breed apart

Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand....) or great design to stimulate demand (Le Creuset). For brands that aren't as close to their market, TV ... and brands in the portfolio. Also, TV can help promote a fledgling brand to important investors. To TV or not to TV? That is still the question for brands, and will be for years to come. Opt-in cookie law good ...

Sports Relief launches mobile app to drum up support

days. Brands involved with Sports Relief include Sainsbury's, which sponsors the Sport Relief Mile ...

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