10 Feb 2012
| by Daniel Farey-Jones
spokesperson said: "Comparing The Guardian with the i is hugely misleading. The Guardian is a global brand ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine...conveying aspirational desires.
Brands in sectors from chocolates to restaurants to travel are gearing up ...
Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ...
challenge for these brands' marketers.
Sensitive to responsibilities
" This is a rich, emotional ...
10 Feb 2012
| by John Owens
Ansari has been filling the role on an interim basis for the past four months and oversaw the launch of the charity s new brand. This comes after the departure of fundraising and comms director Andy ...
to working with her on our new approach to comms.' Ansari said: The launch of the new brand marks the start ...
09 Feb 2012
| by Rachel Barnes
disclosed to users.
4 Develop and implement a compliance strategy
Brands should first consider whether ...
09 Feb 2012
| by Gemma Charles
Brands under fire include Kellogg's Krave, Nesquik and Cadbury's Buttons.
The CFC was due ...
".
The report highlighted the use of brand characters, animations, games, competitions, promotions, videos ...
with us that Krave isn t marketed at children as they rejected the CFC s complaint about the brand ...
08 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
building. The four characters each have to hold a corner of a blanket to catch the child.
The National ...
08 Feb 2012
| by Helen Edwards
The International Olympic Committee's draconian policy toward corporate branding in Olympic venues..., there will be no corporate branding.
In the specially commissioned complex at Stratford, this has been straightforward ...
, which include Wembley, Lord's, Old Trafford and Brands Hatch.
So specialists have been contracted to audit these venues and identify where brand marks are now, in preparation for their removal later ...
08 Feb 2012
| by Matt Cartmell
Cavendish has been brought in to build the profile of the national charity among parliamentarians and within the coalition Government. The charity works to support adopters in the UK.
The news comes as the former Barnardo s CEO Martin Narey has been appointed ministerial adviser on adoption issues ...
08 Feb 2012
| by Noelle McElhatton
Can you build a brand without TV? Yes, according to our cover feature; but it depends on the brand....) or great design to stimulate demand (Le Creuset).
For brands that aren't as close to their market, TV ...
and brands in the portfolio.
Also, TV can help promote a fledgling brand to important investors. To TV or not to TV? That is still the question for brands, and will be for years to come.
Opt-in cookie law good ...
07 Feb 2012
| by Sarah Shearman
days.
Brands involved with Sports Relief include Sainsbury's, which sponsors the Sport Relief Mile ...