28 May 2012
| by Sarah Shearman
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband.
The ending shows a huge dog painted on the side of a hill ...
24 May 2012
| by Maisie McCabe
with creative challenges such as what John Lewis, a normally "mute brand", should sound like.
Redican ...
brands, citing ASOS, Xbox and Southern Comfort as recent spenders. "Any brand can use radio," Redican ...
22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ...
was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...
22 May 2012
| by Matthew Chapman
'Take Part', which is intended to wrap all the brand's Olympic activation together.
Messaging is also ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
18 May 2012
| by Sarah Johnson
the interview with Brand Republic's Maisie McCabe, above. ...
16 May 2012
| by Matthew Chapman
, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.
16 May 2012
| by Matthew Chapman
2012 matches if they visit its Coke Zone brand loyalty site .
Visitors to the site can also access ...
be pushed via in-store giveaways of gaming packages.
The brand will also offer the chance to win tickets ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ...
to be featured.
Last month, the brand continued with its provocative line of marketing under the "We hear ...
11 May 2012
| by Sara Kimberley
Academy' is to build anticipation and momentum in the run-up to the Euros and celebrate what ...