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Plusnet airs light-hearted manifesto ad

The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...

Two decades of tuning in to commercial radio

with creative challenges such as what John Lewis, a normally "mute brand", should sound like. Redican ... brands, citing ASOS, Xbox and Southern Comfort as recent spenders. "Any brand can use radio," Redican ...

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...

Samsung Olympic spot invites people to 'take part'

'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...

Irn Bru says hello to 'Fanny' in latest ad

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets

Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics

the interview with Brand Republic's Maisie McCabe, above. ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

2012 matches if they visit its Coke Zone brand loyalty site . Visitors to the site can also access ... be pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...

Paddy Power ad banned for being offensive to transgender community

of the brand's Facebook page with a voiceover stating: "Ian Reed wrote on our Facebook wall 'Can't wait to see ... to be featured. Last month, the brand continued with its provocative line of marketing under the "We hear ...

Carlsberg launches star-studded football-focused ad

Academy' is to build anticipation and momentum in the run-up to the Euros and celebrate what ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.