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MediaCom partners with InMobi to develop mobile campaigns

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...

Trading places: this week's people moves

marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...

Jaguar steps up social media strategy to boost innovation

for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...

BetVictor appoints VCCP for creative

BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its..., which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while ...

Expedia hires Fleishman-Hillard after European consolidation review

-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We're going to work with them across Europe to further build their consumer voice. The agencies invited ...

Tesco-owned Blinkbox appoints Karmarama to ad account

films and being entertained? We are thrilled to be working with a brand as innovative and exciting ... for its 100 million main brand advertising account, previously held by The Red Brick Road. ...

The Football Association of Wales calls in Freshwater

a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ...

Old El Paso readies Jubilee-themed campaign

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...

Irn Bru says hello to 'Fanny' in latest ad

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets

Casio hires Exposure for consumer drive

for the 2012 and 2013 Formula 1 season by branding its Edifice watches with the Red Bull logo and colours. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.