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Plusnet airs light-hearted manifesto ad

28 May 2012 | by Sarah Shearman

The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 2012

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

Foxy Bingo signs up for second summer with Smooth and Real Radio

23 May 2012 | by Maisie McCabe

brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.

Sainsbury's rapped by ad watchdog after Asda complaint

23 May 2012 | by Matthew Chapman

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate ...

EDF adds brand character to Olympics reward-scheme push

22 May 2012 | by Matthew Chapman

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...

Old El Paso readies Jubilee-themed campaign

22 May 2012 | by Maisie McCabe

Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...

Samsung Olympic spot invites people to 'take part'

22 May 2012 | by Matthew Chapman

'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...

Irn Bru says hello to 'Fanny' in latest ad

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets

The7stars appointed by Ibiza Rocks Group for first full marketing campaign

18 May 2012 | by Nick Batten

and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new...the success and growth of this exciting brand. "Heavily targeting music fans, clubbers and holiday lovers ... brand that really understands its audience and what they are after, which shows in the amazing artists ... and how to reach them. This level of marketing activity reflects a significant expansion of our brand ...

Brand barometer: Network Rail viral campaign reviewed

18 May 2012

brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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