28 May 2012
| by John Stoneman and Denise Turner
represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ...
users regularly interact with their tablet while watching TV, which is good news for brands.
Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
25 May 2012
| by Maisie McCabe
to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it.
The brands involved in the trial included Unilever ...
-week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ...
, said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...
24 May 2012
year.
SureMen: Freddie Flintoff
Unilever brand SureMen released this clip of brand ambassador ...
21 May 2012
| by John Crowther
Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited....well-known toilet-cleaner brand (no names), that s the sight that our advertising inflicted on our ...
of which is ancient history now. Choice proliferation at every stage of people s interactions with brands ...
.
The inevitable question is 'what s in it for me?' What is your brand going to offer me in exchange for my ...
18 May 2012
brand which launched in the UK this year, enlisted Ashton Kutcher for this viral video. However ...
17 May 2012
| by Hannah Crown
More than a quarter of people aged over 55 are using social media to talk to big brands, according...media sites to speak to brands directly, stretched across all age groups.
While half of 18- to 24-year-olds had gone online to ask a question, respond to, interact with, or complain about a brand, 27 ...
with executives at brands such as PepsiCo, O2 and HSBC, found that 68 per cent of people have engaged with a brand ...
17 May 2012
| by John Reynolds
This was the verdict of David Fletcher, head of analytics and insight at WPP-owned MEC, who was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity for brands?"
Fletcher looked at a number of issues for brands in an increasingly data-focused world ...
17 May 2012
| by Maisie McCabe
the board: Kiss UK posts record reach of almost 4.4 million; the addition of 60s and 70s brands have boosted ...
; TalkSport remains strong in the market; and a solid performance from the GMG brands.
"Although 90 ...
17 May 2012
| by Maisie McCabe
growth in this area for both brands this quarter. In fact, almost a third of Smooth's audience now tune ...
million listeners for the Absolute Radio brand is a real milestone, especially as we are only three years ...
17 May 2012
| by Alison Meredith
reasons: it gives direct access into living rooms for a comparatively low cost, it enables brands ...
, the channels they use to get in touch with a brand whose content they ve just seen, and whether their level ...
good consumer.
In addition, many are sceptical of the claims and quality of deals/brands being ...
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