Mediasense hires first head of digital
09 Jun 2010 | by Mark Banham
approach to the evaluation of digital channels, and is excited about the prospect of building a different ...
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Pizza Hut launches A-Team pizza campaign
05 Aug 2010 | by Jacob Mathias
The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales. The Facebook game, 'Hungry for A-Team Action ...
Maxus names Snowdon as worldwide marketing director
03 Jun 2010 | by Mark Banham
commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media ... In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
opportunity across a four-year cycle and to ensure the Ladbrokes brand is front of mind, we are launching a ...
Making print and digital work together profitably: paywalls and politics
12 Mar 2010
became a forum and blog and a sister brand for the magazine. Following that success, the free access ... and yes to the second. I firmly believe that this is all about understanding your own brand, your ... to be about how to extract value from your content and value from your brand, and if it's a pay wall for one ...
BSkyB hunts shop to boost Sky News
29 Jan 2010 | by Noel Bussey
LONDON - BSkyB is looking for an agency to build and promote an improved video functionality
W&K creatives take top prize at 2009 Annas
28 Jan 2010 | by Ian Darby
that focused on the dependable nature of the building society during the banking crisis, while W K, alongside ...
OgilvyOne's Rona departs for Tribal DDB
14 Jan 2010 | by Sara Kimberley
Rona, who is still at the WPP agency, will join Tribal DDB in February and will be responsible for expanding the agency and driving digital growth across the DDB Group. At OgilvyOne Rona is responsible for overseeing the Unilever digital marketing account for brands such as Dove, Persil, Flora/Becel, Hellman ...
Unilever pulls ads from Sky in TV trading dispute
07 Jan 2010 | by Ian Darby
with Sky Media, resulting in ads for its brands being pulled from Sky channels in January and February ...
Agencies line up for Smooth
07 Jan 2010 | by Matt Williams
. The agency will not repitch. The agency launched a multimillion-pound campaign for the brand last year ... listener. The successful agency will develop a campaign to build on the broadcaster's "unwind with Smooth" brand positioning, and will target potential listeners and encourage advertisers to use radio to reach ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
