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Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding...with a huge opportunity to promote the Motorpoint brand to a completely new customer base over the next ...
The Tune Group, the entertainment and leisure brand founded by the owners of low-cost airline...of designation and promotional rights, including shirt-sleeve and training-wear branding on all professional match referees, assistant referees and fourth officials, branding and accreditation on all publicity ... moved to the parent group in an effort to make the brand, which also owns Tune Hotels and finance brand ...
The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ... of the brand." ...
one of Nickelodeon s strongest brands and having the broadest appeal, was the ideal starting point ...
opportunity for publishers and brands to ride the wave of hype created by the latest must-have gadget....Accordingly, there are myriad brands making their iPad apps available today, including Sky, the FT and Marvel Comics. Unsurprisingly, and in keeping with hopes that the iPad can turn around the fortunes ... customers. Other notable brands that are tapping into the hype include Scrabble, which has launched a touch ...
your personal information with our advertisers." Read all the details on Brand Republic's digital ...
wanted to build brand loyalty and encourage repeat purchases among existing customers via eCRM. Aims ... this brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ... of the radically revised game. The agency's big idea centred on taking the brand into the real world with a live ...
behavioural targeting back into the spotlight. The search giant, keen to build its display business, has introduced a feature it calls 'remarketing'. This records when a user visits a brand's website and then serves ads for that brand when they access sites within Google's Content Network. Samsung and Center ...
. And the possibilities for innovative brands are endless. What would we do without TV? It's been the focal point ... are happy, which obviously means that any privacy issues have to be dealt with." What's in it for brands ... eyeballs, but they want to know more about what it all means. "Brands don't like change ...
"interesting" stuff online. Any commercial deals she does tend to be in the form of brand partnerships where ... can claim, perhaps surprisingly for a company with such established brands, to be a pioneer ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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