The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ...
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Think BR: Making the most of Euro 2012 sponsorship
23 May 2012 | by Jamie Robertson
these high profile events, brands have to achieve two critical things : Brands have to assume a ... . The role that beer brands often take is that of facilitator for the fans. This is something ... know from our research that brands which put significant spend behind their association reap greater ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
presented, large scale, clearly defined brands, like Smooth Radio, Capital FM, Real Radio, Kiss ... . It s been an extraordinary four years. By investing in our brands, and regularly filling arenas with music ... comparable to the Digital TV industry. The brands have a clear proposition. Absolute 80s was the first ...
Manchester City in agency hunt to promote Etihad Stadium
22 May 2012 | by John Owens
that the brand work around the club would be kept separate, and handled by the in-house team, added: We re ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital...weekend!' and branded messages on the screens at the official Jubilee viewing will encourage the crowd ... London, said: "Our brand strategy for 2012 has sociability and conviviality at its core so we ve embedded ... . He said: "The brand sits at the heart of friend and family occasions, so the Jubilee weekend ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...
Irn Bru says hello to 'Fanny' in latest ad
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ... : "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ... with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
