Click 
to remove filters
represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...
and brands must also follow through on this. We need a privacy by design approach that will empower people ...
for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...
months. The deal with Zoopla.co.uk, an online property brand owned by Daily Mail General Trust (DMGT ... foray into sport sponsorship. The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along with branding at its home ground, the Hawthorns, on official club ...
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
about taking The Sun brand where our customers are". The football tournament, in which England ... up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...
will become increasingly significant as consumer scale from more brands on more devices continues to increase ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
organisations, but can it finally build the brand in the UK this year?...of the latter sport in the UK. Nonetheless, the NBA views the UK as a key market to grow the brand. In March ... challenger brand in the UK and this forms a big part of what we do marketing-wise. In the UK, football is king, so we have to do a lot, not just to raise awareness of the brand, but our products too ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
