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CNBC EMEA sales boss Paul Maraviglia steps down

13 Feb 2012 | by Mark Banham

organisation. "The role, which will be based in London, will build stronger relationships with multi ...

Richard Hayes to leave Bauer

13 Feb 2012 | by Nick Batten

decision and I would like to personally thank him for his huge contribution to our brands and people and I ...

MG OMD on alert as Mitsubishi UK reviews media business

13 Feb 2012 | by Maisie McCabe

compared to 2011 and lagging other Japanese brands such as Honda (2.61%) and Toyota (3.79%). Follow ...

Drinks body launches campaign for responsible alcohol marketing

13 Feb 2012 | by Sarah Shearman

aged under 18 from accessing official alcohol brand pages, and committing to remove inappropriate user-generated content from brand pages on Facebook within 48 hours. The tool supports a training roadshow that EDFR ... , lobbying groups have accused drinks brands of using social media to target young consumers. Last ...

Rescue Remedy to sponsor Magic show

13 Feb 2012 | by Nick Batten

Lefever, Rescue Remedy brand manager UK and Ireland, at Nelsons, the UK's leading manufacturer of natural ... fun coming up with this campaign. Mellow Magic is a great fit for the brand, and we know that to put ...

MasterCard extends Champions League sponsorship

13 Feb 2012 | by Alex Brownsell

MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...

Hearst appoints Prima publisher as Seaton joins Immediate

13 Feb 2012 | by Nick Batten

carries responsibility for all of Immediate Media's lifestyle brands, including parenting, outdoor ... huge asset to Prima, as we continue to expand the brand and its content across new platforms. "I ... for magazine publishers as we evolve our brands across new platforms, and I am delighted to be given ...

Dove erects Valentine's Day 'tweet screen'

13 Feb 2012 | by Sarah Shearman

Dove, the Unilever-owned beauty brand, has rolled out a screen in London's Victoria station, which.... There will also be a team of Dove brand ambassadors at the station, sharing gifts related to the question ... . It runs until 19 February and is part of the brand's ongoing 'Campaign For Real Beauty', which launched eight years ago. In January, Dove made a foray into YouGov BrandIndex's top 20 brands , replacing ...

Channel 4 hires Hearst's Matt Salmon as head of agency sales

13 Feb 2012 | by Maisie McCabe

the brands within their group . As group commercial director at NatMag from October 2010 , Salmon ...

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

Brands that ask themselves 'why' they are in business rather than 'what' they are in business...All brands exist to make more money for their owners; the businesses that own stronger brands outperform the market. They grow faster because a well managed brand has a positive impact across all the major value drivers of the company. Marketing has long been the fuel powering successful brands ...

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