The new brand positioning will underpin all of its communications as part of an integrated marketing plan for the next three to five years. ...
Warehouse, the women's fashion brand, is rolling out its first major marketing campaign in years...who may not have considered it before. The campaign comes ahead of the brand's new marketing ... in February. She replaces Lorraine Pringle, who left last year to join luxury fashion brand Radley ...
and Index Ventures. The brand has ambitious plans to roll out its offering across Europe and take on the marketing muscle of rival brands such as the hugely successful ASOS. ...
Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald...At the gala dinner of BrandMax, the marketing event held over two days at London s Altitude 360, Brand Republic welcomed half a dozen leaders, brands and innovators into its Hall of Fame launched ... , global managing director Isobar network Brands Innocent John Lewis The Hall of Fame ...
The retailer's director of brand communications Claire Harrison-Church said the change reflects ... on the quality of products." The shift in brand proposition is the result of an 18-month review and overlaps with the end of the partnership between the supermarket and long-term brand ambassador Jamie Oliver ...
, major high-street retail brands are looking to reinvent themselves in the minds of consumers, who ... new in-store navigation scheme and a unique look and feel for all sub-brands. It is also being cast ...
looks to transform itself into a broader entertainment brand and revamp its stores with a new trial ...
Meanwhile, the model David Gandy has been unveiled as the face of M S's Collezione sub-brand. The models and actresses Sophie Byron, Suki Waterhouse and Louise de Chevigny also appear in new in ... on one of our brands in this way. We are very proud of the result." The work was written by Graeme ...
Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic...Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands and celebrities have once again been activitely supporting this year's fundraising activity. All news coverage ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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