24 May 2012
| by Maisie McCabe
agency of record for other Arcadia brands before this appointment.
The bulk of Arcadia s spend ...
JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...
17 May 2012
| by Jeremy Lee
tasked with relaunching the brand later this year in order to build greater awareness.
The family ...
-suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...
15 May 2012
| by Maisie McCabe
and its brands Very.co.uk, Littlewoods and Isme, with a view to increasing their profitability ...
of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...
of OMD earlier last month , said: "Jonathan and his team have big ambitions for all of the brands ...
03 May 2012
| by Anne Cassidy
Republic and Grand Union, which it appointed in 2006.
The brand has traditionally focused on its above ...
new brand positioning focusing on "real" women.
A Boots spokewoman said: "Boots UK ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
27 Apr 2012
| by Ian Darby
, but earlier this month called a pitch for its brand advertising in a bid to reinvigorate its fortunes.
It is using the intermediary Oystercatchers to build a shortlist of agencies ahead of a pitch for the account ...
, the agency s partner, said: "The time has come for us to take control of our destiny and focus on building a ...
26 Apr 2012
| by Anne Cassidy
business is all about. We are excited to work to build brand awareness which will help support the 2,500 UK ...
BMB will create a brand campaign to coincide with Father's Day on 17 June.
The agency won the business after a pitch. It is the first creative agency hire by the retailer, which previously developed ...
26 Apr 2012
| by Maisie McCabe
, held by WARL, is not believed to be affected by the review.
The brand, which has seven outlets ...
to encapsulate anticipation, temptation, desire and joy, which the brand believes are associated with shopping ...
26 Apr 2012
| by Sara Kimberley
The agency won the business after a competitive pitch process and will be responsible for handling all TK Maxx's digital activity, encompassing online, social media and mobile work.
O M has been tasked with creating digital advertising to amplify the brand's TV activity, which is expected to launch ...
20 Apr 2012
| by Maisie McCabe
in York, Blackburn, Bolton, Mansfield and Lincoln, and the brand's most recent marketing was a leaflet ...