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Sainsbury's rapped by ad watchdog after Asda complaint

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ... Sainsbury s stores were participating in Brand Match. It is not clear whether this point was accurate ...

Unilever tops 2012 Marketing Society Awards nominations

) Blue Rubicon New brand Be clear on cancer (COI-Department of Health) M C Saatchi i ... Rowntree s Randoms (Nestle) JWT Brand extension Cadbury Creme Egg Kraft Foods Foster ... ) Coley Porter Bell Kenco Millicano (Kraft Foods) JWT Brand revitalisation British ...

Sainsbury's 'feed your family for £50' claim rejected by ad watchdog

mainly to the increased workload from the extension of its remit to handle claims on brands own ...

M&S summer campaign to play on Olympics and Jubilee

the brand with the biggest events of 2012, including the Queen's Diamond Jubilee and London Olympics....Myleene Klass and Dannii Minogue return to the brand s advertising, despite having been widely ... up to 15 brands to sponsor the Pageant and a festival in Battersea Park. Steve Sharp, executive ... by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...

April Fools' Day: Which brands got involved?

BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April

Tesco 'glide' by The Red Brick Road

for the Tesco brand F&F.

Waitrose 'Heston's Earl Grey and mandarin hot cross buns' by BBH

The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand

Ikea mattresses campaign calls on princess and radio presenters

-show feature called 'Happy Inside Track' that will include Ikea voucher giveaways. Louise Simkins, branded ...

Boots 17 'peep show' by Mother

Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer

Dulux reinstates the dog for sentimental TV push

Dulux, the paint brand, is placing consumers' emotional connection to the brand at the heart of its...The 'Home Improvement by Dulux' campaign by BBH focuses on the brand's ability to change consumers ... " strapline, and will mark the brand's biggest UK push in 15 years, according to UK marketing director, Letty Edwards. The brand has not revealed how much has been spent on the campaign, however. The campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.