23 May 2012
| by Matthew Chapman
in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which was rolled out at the time to refund the price difference if a customer's branded goods cost less at Asda ...
Sainsbury s stores were participating in Brand Match.
It is not clear whether this point was accurate ...
01 May 2012
| by Kim Benjamin
) Blue Rubicon
New brand
Be clear on cancer (COI-Department of Health) M C Saatchi
i ...
Rowntree s Randoms (Nestle) JWT
Brand extension
Cadbury Creme Egg Kraft Foods
Foster ...
) Coley Porter Bell
Kenco Millicano (Kraft Foods) JWT
Brand revitalisation
British ...
04 Apr 2012
| by Daniel Farey-Jones
mainly to the increased workload from the extension of its remit to handle claims on brands own ...
03 Apr 2012
| by Matthew Chapman
the brand with the biggest events of 2012, including the Queen's Diamond Jubilee and London Olympics....Myleene Klass and Dannii Minogue return to the brand s advertising, despite having been widely ...
up to 15 brands to sponsor the Pageant and a festival in Battersea Park.
Steve Sharp, executive ...
by digital activity by Profero. Press activity for M S clothing sub-brands will run alongside the brand ...
02 Apr 2012
| by Daniel Farey-Jones
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April
20 Mar 2012
The Waitrose Easter campaign features a very young Heston Blumenthal and promotes his special brand
12 Mar 2012
| by Daniel Farey-Jones
-show feature called 'Happy Inside Track' that will include Ikea voucher giveaways.
Louise Simkins, branded ...
12 Mar 2012
Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer
08 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Dulux, the paint brand, is placing consumers' emotional connection to the brand at the heart of its...The 'Home Improvement by Dulux' campaign by BBH focuses on the brand's ability to change consumers ...
" strapline, and will mark the brand's biggest UK push in 15 years, according to UK marketing director, Letty Edwards.
The brand has not revealed how much has been spent on the campaign, however.
The campaign ...