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Arcadia starts £4m media agency contest

agency of record for other Arcadia brands before this appointment. The bulk of Arcadia s spend ... JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...

B&Q calls direct marketing review

professionals in the building trade....The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q dedicated to the needs of professionals and claims to offer brands at special trade prices. The retailer ...

VCCP wins Laithwaites advertising account

tasked with relaunching the brand later this year in order to build greater awareness. The family ... -suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...

OMD retains £10m Shop Direct search business

and its brands Very.co.uk, Littlewoods and Isme, with a view to increasing their profitability ... of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ... of OMD earlier last month , said: "Jonathan and his team have big ambitions for all of the brands ...

Staples on agency hunt to attract small businesses

. The brand has opened more than 135 stores in the UK and is growing at a rate of five stores per year. ...

Morrisons shakes up roster amid rebrand

by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked ...

Tesco media director Trevor Datson leaves to consider next steps

never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...

Boots kicks off pitch for digital business

Republic and Grand Union, which it appointed in 2006. The brand has traditionally focused on its above ... new brand positioning focusing on "real" women. A Boots spokewoman said: "Boots UK ...

The Red Brick Road pulls out of £110 million Tesco pitch

, but earlier this month called a pitch for its brand advertising in a bid to reinvigorate its fortunes. It is using the intermediary Oystercatchers to build a shortlist of agencies ahead of a pitch for the account ... , the agency s partner, said: "The time has come for us to take control of our destiny and focus on building a ...

BMB wins pitch for notonthehighstreet.com

business is all about. We are excited to work to build brand awareness which will help support the 2,500 UK ... BMB will create a brand campaign to coincide with Father's Day on 17 June. The agency won the business after a pitch. It is the first creative agency hire by the retailer, which previously developed ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.