24 May 2012
| by Maisie McCabe
agency of record for other Arcadia brands before this appointment.
The bulk of Arcadia s spend ...
JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...
17 May 2012
| by Sara Kimberley
professionals in the building trade....The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers.
TradePoint is a new Trade Counter operation at B Q dedicated to the needs of professionals and claims to offer brands at special trade prices.
The retailer ...
17 May 2012
| by Jeremy Lee
tasked with relaunching the brand later this year in order to build greater awareness.
The family ...
-suited for relaunching our brand. We've tasked them with helping us build a powerful brand based on our unique approach ...
15 May 2012
| by Maisie McCabe
and its brands Very.co.uk, Littlewoods and Isme, with a view to increasing their profitability ...
of the future, and specifically the potential of the wider search marketplace for our brands." OMD s search ...
of OMD earlier last month , said: "Jonathan and his team have big ambitions for all of the brands ...
14 May 2012
| by Sara Luker
.
The brand has opened more than 135 stores in the UK and is growing at a rate of five stores per year. ...
10 May 2012
| by John Owens
by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked ...
04 May 2012
| by Matt Cartmell
never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...
03 May 2012
| by Anne Cassidy
Republic and Grand Union, which it appointed in 2006.
The brand has traditionally focused on its above ...
new brand positioning focusing on "real" women.
A Boots spokewoman said: "Boots UK ...
27 Apr 2012
| by Ian Darby
, but earlier this month called a pitch for its brand advertising in a bid to reinvigorate its fortunes.
It is using the intermediary Oystercatchers to build a shortlist of agencies ahead of a pitch for the account ...
, the agency s partner, said: "The time has come for us to take control of our destiny and focus on building a ...
26 Apr 2012
| by Anne Cassidy
business is all about. We are excited to work to build brand awareness which will help support the 2,500 UK ...
BMB will create a brand campaign to coincide with Father's Day on 17 June.
The agency won the business after a pitch. It is the first creative agency hire by the retailer, which previously developed ...