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Understanding big data is key if retailers want to build one to one relationships...picture. So what about the brands? Brands have always been the poor relation when it comes ... and what they think of the brand in terms of kudos or price, but they just don t get all the insights that the retailers have. Increasingly retailers are stepping on the brands toes as they use this data to work ...
The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ... consumers have perceived store brands to be the same as or better than national brands on all attributes ... brands became the popular choice for shoppers, not only due to their cut prices, but because across ...
Shoppers engaging with a supermarket brand on social media are twice as likely to shop there...shoppers engaging with a brand on social media are twice as likely to shop there, with Waitrose found ...
Consumer take-up of Near Field Communication (NFC) has been slow so far but brands should...NFC has been hovering on the edges of consumer adoption for some time and brands are yet to take ... and QR codes. The slow uptake by brands has been largely due to the lack of NFC-enabled handsets ... the key communication channel between brands and their customers, NFC will add a further layer ...
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising
Authentic, independent brand advocates can be one of the most effective ways of promoting a brand...or brand than word-of-mouth. If someone you trust recommends something to you, you re going to take ... can be relatively easily managed and controlled. This, however, is not the case with independent brand ... UK retail blogger Steve Dresser . And this priceless authentic brand advocacy has resulted in a ...
Price promotions have become the norm for some brands but it's time for them to embrace change...Research from Kantar Worldpanel spells out the most pressing problem facing grocery brands today. You would think brand leaders would be less reliant on price promotions, yet in the 52 weeks ... off the full price. Some brands seem to be on permanent promotion and many operate at alarming ...
the higher purpose that differentiates them from others in the minds of consumers, building brand loyalty ... At last, Tesco s advertising is now up for grabs . It s about time the brand revamped its ... from the off, and the brand s messages seem to be a little mixed. Tesco s relentless focus ...
the main brands, hence Ocado. But the story had a happy ending and Waitrose wagons are now as common a ...
, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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