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MEC Manchester wins furniture account

20 Apr 2012 | by Maisie McCabe

in York, Blackburn, Bolton, Mansfield and Lincoln, and the brand's most recent marketing was a leaflet ...

Media Bitch's Diary 5 April

05 Apr 2012 | by Media Bitch

in particular may have taken the high-street retailer's tagline a little too literally. While the brand line ...

Getting behind the IAB figures: Media experts on the rise of mobile

21 Mar 2012 | by Arif Durrani

Valoti, managing director of O2, the latest IAB/PwC study reflects a confidence that both brands ... %, but maybe the most interesting trend is the change in behaviour of many retail brands. "Tesco and Marks ... % of brands don t have mobile optimised sites, that number is increasing rapidly. And as brands start ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

at such an exciting time for the business and look forward to expanding our multi-platform brand offering ... true across launches of both The Outnet and Mr Porter and has grown into our goal to build ... can share our world-class and unique customer experience with like-minded brands. Her reputation ...

Gap first to use illuminated bus format

08 Feb 2012 | by Maisie McCabe

Gap, the clothing brand, has become the first advertiser to use a new illuminated bus format...connectivity to brands advertising on 100 London buses operating in central London following a successful ... re delighted to make Gap the first brand to use the illuminated T-side format. "It is the perfect ... and flexibility and how it can be used to really communicate a brand message." Follow Maisie McCabe ...

Trend report: Can media help save the high street?

01 Feb 2012 | by Mark Banham

category is irrelevant, there are winners and losers in each category. The key ingredient is how a brand behaves which then leads to how the consumer perceives that brand. After all, actions speak louder than ... of landlords, banks and local councils," as part of any rescue plan. Changing brand perceptions Denise ...

ZenithOptimedia upgrades UK advertising outlook for 2011

05 Dec 2011 | by Arif Durrani

radio's branded content into the mix for the first time, which now accounts for around 20% of total ...

Waitrose hands Manning Gottlieb OMD social media business

30 Sep 2011 | by Sophie Maden

the account in 2006 from incumbent agency IPG-owned Brand Connection. Natalie Bell, head of social media ... that they are such a loved brand and already generate so much conversation and engagement around their above the line ... with us through the channels that are most relevant to them." Waitrose, part of the John Lewis brand ...

Bathstore to sponsor Modern Family and The Middle on Sky1

23 Sep 2011 | by Maisie McCabe

significant support behind the brand, using two great vehicles to communicate our personality to our customers ...

Goodstuff retains Ann Summers media account

05 Sep 2011 | by Sophie Maden

occasionally with agencies on a project basis. Omnicom-backed agency Goodstuff will support the brand ... Summers stores to help male shoppers, with branded cabs picking up potential shoppers. In April, Ann ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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