to remove filtersStaples on agency hunt to attract small businesses
14 May 2012 | by Sara Luker
. The brand has opened more than 135 stores in the UK and is growing at a rate of five stores per year. ...
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Anthony Hilton: Tesco loses out in likeability stakes
17 May 2012 | by Anthony Hilton
One has to be struck by the contrasting treatment of Tesco and Sainsbury's in recent weeks in the media and the markets. The appointment last year of Philip Clarke as chief executive of Tesco coincided with a bigger squeeze on consumer spending and a souring of the mood towards the firm's effort to build a ...
Morrisons shakes up roster amid rebrand
10 May 2012 | by John Owens
by Anna Speight, who heads the agency's consumer and brand practice. 3 Monkeys had previously worked ...
Tesco media director Trevor Datson leaves to consider next steps
04 May 2012 | by Matt Cartmell
never knowingly undersold -style pledge to match the price of branded groceries of market-leading Tesco ...
Citizen Brando appointed by Auto Trader
16 Apr 2012 | by Matt Cartmell
to drive consumer engagement and participation in the brand. The consumer campaign will build on autotrader.co.uk s 10 million users per month to position the brand as the experts in buying, selling ... head of consumer marketing Dan Daly said: We re a top 10 digital brand but we wanted to drive further ...
Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
agency will be charged with presenting the chocolate-maker as a premium brand to help it stand out from ... to deliver PR support during the brand's peak annual trading periods. Thorntons UK PR manager Emma Tagg ...
Blue Rubicon launches agency Surname & Surname
08 Mar 2012 | by Sara Luker
Blue Rubicon launched a consumer brand agency offshoot this week, in an attempt to occupy...to consumer brands. Blue Rubicon CEO Gordon Tempest-Hay said there was 'more to come', with further ... will appeal to different clients and talent in the industry. We're about big global brands and understanding ... 's account experience, it has a separate branding and website. ...
Shoe brand MBT turns to LDR London to expand reach
05 Mar 2012 | by John Owens
its brand beyond the fitness market....shoe for all occasions comes as the brand launches two new collections this year. Ben May, MBT UK MD, said: This is an exciting year for the brand and an opportunity to re-educate our target audience ...
Iceland Foods appoints Brazen PR for Queen's Diamond Jubilee campaign
27 Feb 2012 | by Hannah Crown
that we get the media cut-through and position the brand as the ideal choice within their market for party ...
CSR: Golden Square gets green makeover
16 Feb 2012 | by John Owens
-campaign To build relationships with key stakeholders, getting a minimum of five local 'green' associations backing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
