13 Feb 2012
| by John Thekanady
to convert into hard cash the trust that consumers have in their web content and their retail brand.
In fact, the strength of their brand, built up over years of successful trading on the high street, means ...
13 Feb 2012
| by Maisie McCabe
Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high...will launch this evening during 'Emmerdale' at 7.15pm on ITV1.
Mark Zaki, brand manager, Bakers, said ...
10 Feb 2012
| by Alex Brownsell
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while...Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing ...
performance, becoming the fifth-biggest-selling brand in the country, with a market share of almost 6 ...
to the Society of Motor Manufacturers and Traders, the brand sold a staggering 14% more new cars in the UK ...
10 Feb 2012
| by Nick Batten
at such an exciting time for the business and look forward to expanding our multi-platform brand offering ...
true across launches of both The Outnet and Mr Porter and has grown into our goal to build ...
can share our world-class and unique customer experience with like-minded brands. Her reputation ...
10 Feb 2012
| by Daniel Farey-Jones
Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...of executive editor digital. ( Media Week )
MEC has hired former Media Brands mobile strategist Jide Sobo ...
09 Feb 2012
The new brand positioning will underpin all of its communications as part of an integrated marketing plan for the next three to five years. ...
09 Feb 2012
| by Rachel Barnes
disclosed to users.
4 Develop and implement a compliance strategy
Brands should first consider whether ...
09 Feb 2012
| by Matthew Chapman
will be notified if their message is due to appear on the BT Tower.
Suzi Williams, group marketing and brand director at BT, said the brand is also targeting women, who can, according to tradition, propose to men ...
08 Feb 2012
| by Maisie McCabe
Gap, the clothing brand, has become the first advertiser to use a new illuminated bus format...connectivity to brands advertising on 100 London buses operating in central London following a successful ...
re delighted to make Gap the first brand to use the illuminated T-side format.
"It is the perfect ...
and flexibility and how it can be used to really communicate a brand message."
Follow Maisie McCabe ...
08 Feb 2012
| by Sarah Shearman
's departure, said Calver's "ecommerce and brand expertise will enable Mothercare to accelerate its ...
to the recovery of the UK business and the accelerated growth of these aspirational brands around the world ...