13 Apr 2011
Dreams, the beds specialist, has unveiled its first brand building campaign, the first work since
20 May 2011
| by Gemma Charles
Confused.com, the price-comparison website, is launching a number of new ad spots focused on brand-building...to the car insurance ad, a 30-second ad focusing on home insurance and a 60-second brand-building execution ...
The 1970 s disco anthem YMCA is the soundtrack to the latest ad, featuring animated brand ...
, the words to the original song have been changed to push the brand name.
Mike Hoban, marketing director ...
29 Feb 2012
| by Mark Banham
solutions for brands, the international media market and building a second screen environment.
13 Jul 2011
| by Oliver Luft
Vodka brand Absolut is today launching a new cross-platform ad campaign building on its history...activity will drive consumers to the new UK Facebook page .
The ads build on the Swedish brand s long ...
disciplines, to construct a work of art on an empty canvas cut to match the Pernod Ricard brand's familiar ...
a new marketing manager and overhauling its PR roster.
The brand appointed John Doe as its ...
14 Apr 2011
| by Maisie McCabe
Bombay Sapphire, the Bacardi-owned gin brand, has launched a multimillion pound global marketing...and the brand's history.
The artwork was created by a group of designers, led by art director Darren Simpson ...
and this year we wanted to build on that heritage. Imagination is fluid an abstract, subjective concept.
"Yet we wanted to create something tangible that marks an exciting stage of the brand's journey and a ...
29 Feb 2012
| by Ed Owen
Twinings is to launch its first ad since October last year, building on last year's "sea" animated..."Hill", produced by Psyop in LA and directed by Kylie Matulick and Paul Kim, is a sequel to last year's "sea" , which featured a cover of The Calling's 'Wherever You Will Go', by Charlene Soraia.
This ad for the tea brand also features an emotive cover, this time of Fleetwood Mac's 'Go Your Own Way ...
03 Dec 2010
| by Neil Henderson, St Luke's
these debates are missing the deeper point. Are the people who will actually deliver the brand, not just your ...
by putting the brand at the heart of the business ... and the business at the heart of the brand. To do this, we must recognise that at that heart is a group of people who actually deliver the brand ...
12 Mar 2012
| by Lynsey Barber
marketing director, Expedia
Is digital marketing able to build brands and move beyond its image as a ...
leader, digital, Ebiquity
Joe Clift, former brand and customer marketing director, Lloyds Banking ...
share-holder value, but the customer journey and the relationship with the brand is essential ...
11 Jul 2007
| by Vox pop
mood is confused and frequently angry. In the light of these findings, brands that offer stability seem...to the research, brands that build an emotional connection with consumers will be most successful in Brown ...
" and will not tolerate big brands that distance themselves from the customer. Instead they opt for brands that are authentic and friendly. Crumpton also believes that brands like Innocent and Apple have succeeded ...
01 Feb 2010
| by Alex Brownsell
that experience through a unique policy that builds on AXA's brand positioning to redefine standards in our ...
Car Insurance will target older drivers who feel they are not catered for by other brands, by offering ...
-owned motor insurance brand Swiftcover, recently took up the more senior role within AXA Insurance. ...
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