Bloomberg Businessweek 'brand campaign', created in-house
29 Nov 2011
of the magazine and build on its editorial and commercial strengths.
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Dr Martens uses music to build online presence
23 Mar 2010 | by Joe Thomas
The activity, devised by creative agency Exposure, marks the footwear brand's 50th anni versary ... of the artists, along with documentaries about the brand's history. The tracks include 'Ever Fallen in Love ... efforts online to engage with younger consumers, while continuing to communicate with "die-hard" brand ...
FT 'building BRICs' by DDB
13 Jan 2010
The Financial Times has launched a campaign to promote a new editorial series.
The best brands of 2010: choose your winner
21 Oct 2010 | by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... of Premiership rugby, Aviva recently embarked on its first global brand campaign. The initiative offers customers ...
Paper Round (21 July) - Which brands are advertising in the national press?
21 Jul 2010 | by Sarah Johnson
branded ad across several papers, pushing its "must have" skirt for 10. The supermarket also tries to cash in on "'Toy Story 3' mania" highlighting branded toys in store. Meanwhile, Sainsbury s highlights ... with the Farnborough Air Show, Boeing takes an ad in The Times to promote its Schools Build a Plane Challenge while ...
Paper Round (09 July) - Which brands are advertising in the national press?
09 Jul 2010 | by Sarah Johnson
. Care home company Barchester chooses The Daily Telegraph for a cover ad while several brands book half ... nine. The Daily Mirror concludes its weeklong promotion with singer Prince as it builds up to its ... . The Times attracts designer brands to its pages, with Chanel and Dolce Gabbana taking strip ads ...
Aviva campaign offers customers five minutes of fame
04 Oct 2010 | by Sara Kimberley
Aviva is offering customers five minutes of fame by projecting their pictures on landmark buildings...their value to the business. One building in six cities across the world including London, Warsaw, Paris, Singapore, Delhi and Mumbai, will project pictures of the public. Buildings will include The National ...
Biggest brands: BrandZ top 100 global brands
27 Apr 2010 | by Nicola Clark
The latest BrandZ list of the top 100 global brands shows that established names have bucked...Despite the past year's economic doldrums, the value of the world's top 100 brands still rose by 4%, to $2.04tn, according to the BrandZ Global Brands study. This brings the total increase in the value of those brands making up the top 100 over the past five years to 40%. According to the findings ...
Brands take the initiative in Fairtrade Fortnight
22 Feb 2010 | by Sarah Johnson
Many of the UK's biggest brands already boast Fairtrade endorsement for some products and include the accreditation within their marketing campaigns. View the gallery of some of the most actively engaged brands aligned with Fairtrade values here. ...
Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic...Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands and celebrities have once again been activitely supporting this year's fundraising activity. All news coverage ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
