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. Quality and price are becoming less of an issue, so brands are looking to create a different relationship with the consumer and give their brand a soul , says Impact Agency managing director Linda ... to define. At its most basic, an organisation with an image or product to sell, builds a relationship ...
strategy where companies are looking to build brand awareness through the telephone, says Emma Taylor ... is currently working for a software company with very low brand awareness on a year-long programme to build ... or brand over the telephone is down to the quality of people you employ on the telephone, he says ...
Red Bull, the high-energy soft drink, has called in Jackie Cooper PR to promote it as a pick-me-up for hangover sufferers, clubbers and long- distance lorry drivers.
Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand...Harrison Cowley will undertake a St George s Day campaign to promote Charles Wells beer brand, Bombardier English Premium Bitter. It is the first time the independent, family brewery has hired a PR ... s packaging was redesigned last year, to reflect its brand values. ...
championship which has been backed by the Bass brand for three years....CarlingNet (www.fa-carling. com) is the official web site of the Carling Premiership, the FA championship which has been backed by the Bass brand for three years. The site was launched by the Bass sponsorship department in December 1995 to provide news and information for football fans ...
surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against Sewage (SAS) to sponsor its surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association with the competition which runs until the end of November at beaches across Britain. ...
to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national press...Clubland drag queen Miss Kimberly is the focus of the PR campaign to launch Tennent s Super Ice lager. Created by Bass Brewers agency Paragon Communications, the campaign uses the strapline more to it than meets the eye . The agency, which already handles a host of Bass brands, plans a national ...
medium for companies to run branded quizzes, promotions and advertising. Traditionally, Cityscreen ... also ran Sitting Ducks press ads in business trade titles such as Media Week. To build ...
brand into UK lifestyles, emulating its success in France, and to convey a lot of information in a ...
, rather than a diet beer. Marston s other brands include Pedigree Bitter, Marston Bitter ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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