Click 
to remove filters
says of its new ad campaign: 'We're trying to build a brand.'...It's three years since Channel 5 launched with its 'modern mainstream' positioning, yet the channel says of its new ad campaign: 'We're trying to build a brand.' Great brands, of course, don ... the past three years, and it seems amazing that there's still such a job to be done. Yet brand building ...
Elida Faberge has appointed Cairns and Associates to handle consumer PR for the Timotei brand...Taylor, Timotei s brand manager. We wanted an agency with extensive brand-building experience, said Taylor. A substantial programme of investment is planned to support the Timotei brand during ... Elida Faberge has appointed Cairns and Associates to handle consumer PR for the Timotei brand ...
Brand-building campaigns should be PR-led with advertising merely as a back-up, according to Al...that the best way to build a brand was to use 'slow-burn PR'. He added that major ad campaigns should launch only after the brand has already become recognised. Ries said that PR messages have 'greater ... misplaced', citing brands such as Direct Line as 'products that have successfully launched with ads'. ...
Promoting a brand online can be extremely effective if the campaign is well judged. Hannah Marriott...marketing agencies or advertisers ride the crest of the wave where online brand building is concerned ... . Indeed, online brand building means relinquishing control, as was the case when the craze for creating ... of an opportunity to build volume and interest with branded content. Can you imagine any brand being able to move ...
ITV is investing in a PR push to increase brand awareness of Britain s most popular button...ITV is investing in a PR push to increase brand awareness of Britain s most popular button in preparation for January s launch of Channel 5. Lynne Franks PR was selected by ITV marketing committee ... will also help to tempt brand managers, media buyers and marketing directors back to television ...
Client: Multimap.com PR Team: Marbles Campaign: Brand building and awareness ... or PR and brand-awareness did not reflect the site's high volume of traffic. Objectives ... .com. Branded tea-pot gifts were sent to 50 journalists encouraging them to make a cup of tea while ...
Client: Multimap.com PR Team: Marbles Campaign: Brand building and awareness Timescale ... up in 1997. Until August 2000, Multimap.com had undertaken little marketing or PR and brand ... in their own right, and were to be encouraged to use and endorse Multimap.com. Branded tea-pot gifts were ...
up with a memorable brand personality. Objectives To raise awareness for Hoover ...
PR launches for so-called alcopop drinks are facing media hostility and the attentions of anti-drink watchdogs in their uphill struggle for acceptability
Effectiveness Awards for its Good to Talk campaign. And last week emerged as the UK s strongest brand in Marketing s brand equity survey. As for community relations, Ash says BT puts back pounds 50 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
