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strategies as many Britons turn their attention to their summer holidays. Trust and brand loyalty remain...by brands in other sectors. 'People do not necessarily want a holiday from one of the big four,' says Travel ... for families. Holidaymakers like this are not specific about brand loyalty.' Travel company loyalty, says ... of disposable and trayless in-flight meals - rather than trying to differentiate a particular MyTravel brand ...
on the brand-building opportunities for all involved....involvement has an obvious fit with travel and international logistics. For British-branded companies ... for promotional activity. EDF Energy, as a lesser-known brand, has been quick to maximise its presence. A ... association with the bid to position its brand. In a similar way, London's position as a global financial ...
Quay West Communications has been appointed by exhibitions organiser emap MEL to relaunch the Total Building Services show next May. QW won the account after a three-way pitch. QW associate director Sharon Morrison will head up the account team and report to emap MD Adrian Ford. ...
Sassoon brand, which had a long-running relationship with London Fashion Week. A media partner is likely ... 's about young people and a vibrant lifestyle - all the things that consumer brands want to be associated ... brand, was a first-time sponsor of London Fashion Week this season, and there are clear reasons why ...
of its links to the tournament outshines that of other brands. Adidas, an official sponsor since 1970 ... programme) to powerful effect. And the brand has extended its sponsorship of the competition to 2014 ...
brands build credibility and if they can achieve this, they re on to a winner. If the stakes ... of consumers. If you are expert in consumer brand marketing, that expertise has to be targeted towards ... Mathieson spotted an opportunity to extend the techniques for plugging records to promoting youth brands ...
and brand building - as to those who use its services. From corporations such as Rolls ...
Literary brands company Chorion is preparing a PR campaign to promote its Mr Men and Little Miss...Chorion acquired the brand from creator Roger Hargreaves' family in May 2004. It wants to 'create ... licenses the Mr Men and Little Miss brand to over 80 licensee partners across publishing, apparel ... programme to create widespread coverage within the consumer sector next year. Other brands Chorion owns ...
21 January at London s Dorchester. The theme will be Your Staff as Brand Evangelists . For further...PR Week is presenting its fourth annual conference Communicating Business Strategy on Thursday 21 January at London s Dorchester. The theme will be Your Staff as Brand Evangelists . For further details call Tania Cassell on 0171 413 4116. ...
& Saatchi as well as PR brands Manning Selvage & Lee, Rowland Communications and Publicis Dialog. Bcom3 ... ad interests. But what of its PR brands? Most analysts see the takeover as a precursor for a Publicis ... 's strongest PR brand, which has 29 wholly-owned offices and a network of affiliates, is reluctant to discuss ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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