15 Jul 2008
| by Media Week
Media manager Stuart Garvie gives Media Week an insight into brand building at Reckitt Benckiser....What's your job title? Media manager. Brands controlled The total portfolio includes more than 18 brands within household and healthcare across the UK, Ireland and Scandinavia. Media agencies ...
-alone procurement function. Everyone in marketing has responsibility for their brand/s. What's the one thing ...
08 Apr 2008
| by Ann-Marie Corvin
Digital search specialist The Search Works has won the brand building and personal finance accounts...brand-building brief - both of which will be managed by The Search Works dedicated retail team ...
: The Debenhams win shows how a major retail brand is taking branding and search together seriously. It is not just about search acquisition any more - advertisers are seeing that search can have an impact on brand ...
23 Feb 2012
Branded content has come a long way since The Krypton Factor, and this year it will be recognised...- for the brand's comedy website.
The latter route, however, has thrown up some stylish and innovative work ...
this activity suggests is that, when it comes to branded content, there's no right or wrong way of doing it ...
- the brand signed Vic Reeves and Bob Mortimer to create an online series last year and it also sponsors ...
29 Sep 2009
| by Richard Eyre
of brand-building is the same as the first rule of companionship. Nothing destroys trust faster than ...
to express the brand and give people a reason to keep coming back for more. Build community. Create a place ...
with customers really cannot be managed. And only a fool would make that a reason to disregard it. When brand ...
18 May 2012
| by Hannah Crown
compared with the same period a year earlier.
Hamleys' concession store, which usually only sells own-brand ...
Mouse, building a huge Lego Christmas tree at St Pancras International may have sounded like a ...
mileage, they could have attempted a world record for the biggest build and/or auctioned the tree ...
03 Feb 2011
| by Daniel Farey-Jones
Brand activation agency The Marketing Store has appointed Luffa Khnom as head of a new experiential...Khnom's remit will be to work with The Marketing Store s client service teams to identify immediate opportunities, grow the agency s portfolio and build the agency s new experiential department ...
the education and schools arena.
Khnom was also previously set up the experiential division at BMT (Branded ...
28 Mar 2012
| by Noelle McElhatton
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from...". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...
brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...
affecting brands today: calculating the ROI on social media?
A: Yes! P G has been doing Market Mix ...
15 Jan 2008
| by Ed Kemp
LONDON - Derbyshire Building Society has enlisted direct marketing agency TDA to overhaul the brand and work on membership marketing activity. The agency has been tasked with positioning the building society as a mutual financial services provider with traditional values and community ...
03 Jun 2008
| by Ed Kemp
LONDON - Zurich Insurance, the financial services brand, has kicked off a search for agencies
17 Feb 2012
BUILDING BRANDS THROUGH BEHAVIOUR By David Jones, global chief executive, Havas and Euro RSCG ...
questions is waking up to
the fact that the questions have suddenly changed. Brands are no longer
defined ...
. Today's successful brands create or identify the best possible reality
and share that with as many ...
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