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House of Fraser in shift to national brand building strategy

15 Mar 2011 | by Ed Owen

from local and regional promotion toward national brand-building activity....the business and repositioning the brand,' he said. 'There is still a job to be done for [it] to bed in.' ...

Dreams 'goodnight' by RKCR/Y&R

13 Apr 2011

Dreams, the beds specialist, has unveiled its first brand building campaign, the first work since

Confused.com unveils 'YMCA' ad as brand-building takes fore

20 May 2011 | by Gemma Charles

Confused.com, the price-comparison website, is launching a number of new ad spots focused on brand-building...to the car insurance ad, a 30-second ad focusing on home insurance and a 60-second brand-building execution ... The 1970 s disco anthem YMCA is the soundtrack to the latest ad, featuring animated brand ... , the words to the original song have been changed to push the brand name. Mike Hoban, marketing director ...

Absolut ad builds on artistic heritage

13 Jul 2011 | by Oliver Luft

Vodka brand Absolut is today launching a new cross-platform ad campaign building on its history...activity will drive consumers to the new UK Facebook page . The ads build on the Swedish brand s long ... disciplines, to construct a work of art on an empty canvas cut to match the Pernod Ricard brand's familiar ... a new marketing manager and overhauling its PR roster. The brand appointed John Doe as its ...

Bombay Sapphire builds on history with Imagination campaign

14 Apr 2011 | by Maisie McCabe

Bombay Sapphire, the Bacardi-owned gin brand, has launched a multimillion pound global marketing...and the brand's history. The artwork was created by a group of designers, led by art director Darren Simpson ... and this year we wanted to build on that heritage. Imagination is fluid an abstract, subjective concept. "Yet we wanted to create something tangible that marks an exciting stage of the brand's journey and a ...

Three in cash incentive to build One Plan awareness

16 Aug 2010 | by Sara Kimberley

Three is launching a cash prize incentive to push consumers in-store as part of a brand...characteristics of the new plan, while offering a compelling reason for consumers to engage with the brand ...

Vauxhall plans ad push to build on football ties

19 Jan 2011 | by Alex Brownsell

Vauxhall is plotting a brand campaign to tie in with its estimated £25m sponsorship of the home..., and Northern Ireland football teams as part of a long-term push to become the UK's number-one car brand. The tie-ups follow an overhaul of the Vauxhall brand's management team over the past 12 months. Changes ... as an 'aspirational British brand' and transform itself from a 'follower brand' into one 'loved' by car buyers ...

Twinings to build on Gets You Back To You campaign

29 Feb 2012 | by Ed Owen

Twinings is to launch its first ad since October last year, building on last year's "sea" animated..."Hill", produced by Psyop in LA and directed by Kylie Matulick and Paul Kim, is a sequel to last year's "sea" , which featured a cover of The Calling's 'Wherever You Will Go', by Charlene Soraia. This ad for the tea brand also features an emotive cover, this time of Fleetwood Mac's 'Go Your Own Way ...

Sony Ericsson builds activity around gigs

22 May 2007 | by Ed Kemp

and The Makers, presented in association with footwear brand Dr Martens. The gigs will be aired on Channel 4 ...

Bloomberg Businessweek 'brand campaign', created in-house

29 Nov 2011

of the magazine and build on its editorial and commercial strengths.

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