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Sony Computer Entertainment (SCE) has been licensing the PlayStation brand for peripherals and accessories since 2009, but this move expands the brand into everyday items. It will let licensees use ... for items that comply with SCE brand guidelines. The Official Licensing Program for PlayStation currently ...
industry, has appointed Adam & Eve's communications strategy division Eden to help develop its brand....in class example of brands creating authentic communities. We look forward to working with them to build ... Eden picked up the work without a pitch, and will now focus on exploring brand partnerships for Mumsnet, as well as helping the website to build its social media offering. The move comes as Mumsent ...
partner" of The Coca-Cola Company. Havas Sports Entertainment is the brand engagement arm of Havas, which also includes the Cake agency, working with brands scuh as adidas, British Airways, EDF, Ikea and the recently won Eurostar account on sponsorship, content creation and brand experiences. Ignition ...
Yorkshire Building Society has announced plans to acquire the Norwich & Peterborough Building...alternative" to the "profit-driven" model of banks. He said: "We will build on N P's strong brand ... . The combined group, which will go under the Yorkshire Building Society name, will have assets exceeding 30bn and 224 branches across the UK. As with the acquisitions of the Chelsea and Barnsley building societies ...
Whitbread is looking for an agency to handle its CRM business, as the company attempts to build...The company, whose brands include Premier Inn, Costa Coffee and Beefeater Restaurants, approached ... to appoint a shop to work on an overarching campaign to help bring its brands closer together and encourage ... not yet been made. The advertising for Whitbread s Premier Inn brand is handled by Rainey Kelly ...
smartphone brand in the UK. Huawei has appointed Research in Motion's UK marketing specialist Duc Tinh Van Tri as its marketing manager, reporting into Styring. The brand has also recently appointed Craig ... this year include tech giant Lenovo, sports brand Li-Ning and clothing brand Bosideng. ...
to raise the firm's profile and build on its association with the London 2012 Olympics....had a history of comms, but has decided it wants to grow the brand internationally and wants a central ... the mandate to build the 242m Aquatics Centre in Stratford, which will be a focal point of this year's Games ...
Outdoor performance brand Musto has appointed Frank PR as its brand ambassadors prepare...The agency will look to build the profile of Musto across consumer and specialist press in the lead-up to the 2012 Olympics and beyond. Musto s brand ambassadors compete across sailing, shooting ... brand profiling and leveraging Musto s associated sports ambassadors. Simon Busby, brand director ...
Viacom-owned MTV Networks will mark the launch of its branded series of events, 'MTV Crashes...coup. We have been looking to build a long-term, sustainable event franchise and believe we can really ... 's legendary venues and thriving music scene, combined with the unprecedented kudos that the MTV brand delivers ... of the arrangement. The branding and logo design for the event was handled by Fluid, and Beautiful TV mastered ...
performance of its UK brands Currys, Dixons.co.uk and PC World....for each of the three brands. The aim is to drive online revenue, as well as integrate the activity ... to the next level, it is vital for us to build a stronger search presence." DSGi in the UK witnessed a like ... %. In the UK, M C Saatchi handles DSGi's advertising for its retail brands, with Walker Media handling media ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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