Diary: Mother Nature's rebrand
14 May 2010
Campaign loves to see the youth of today acknowledging the importance of brand building and so
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The Year Ahead For ... Direct Marketing
12 Jan 2012 | by Mel Cruickshank
or break a brand. Building a relationship is vital....of these valued opinions. In this new world, years of hard work in brand-building can be undone in seconds ... and active listening for themes and conversations that could build or damage brands. The other implication ... future in both building brand relationships and driving sales success. However, we need to leave behind ...
Close-Up: Can brands help build communities?
13 May 2011
Could brands give a lasting momentum to Cameron's idea of the Big Society, Matt Williams asks...., in particular, has been a brand that has seen the benefits of building links with communities. In 2009 ... by the integrated agency G2 Joshua showed that at least half of all Brits believe that household brands can play a ... community again, and they are looking to brands that form part of their everyday life to help them do that ...
Foster's shows how branded content builds an audience
23 Feb 2012
Branded content has come a long way since The Krypton Factor, and this year it will be recognised...- for the brand's comedy website. The latter route, however, has thrown up some stylish and innovative work ... this activity suggests is that, when it comes to branded content, there's no right or wrong way of doing it ... - the brand signed Vic Reeves and Bob Mortimer to create an online series last year and it also sponsors ...
Mumsnet hires Adam & Eve's Eden to help build brand
02 Jun 2011 | by Matt Williams
industry, has appointed Adam & Eve's communications strategy division Eden to help develop its brand....in class example of brands creating authentic communities. We look forward to working with them to build ... Eden picked up the work without a pitch, and will now focus on exploring brand partnerships for Mumsnet, as well as helping the website to build its social media offering. The move comes as Mumsent ...
Perspective: Making life difficult for consumers can build brand loyalty
06 Aug 2010 | by Rory Sutherland
unusually loyal behaviour, we post-rationalise this by developing strong brand engagement and brand affinity ... to squander that hard-won expertise by trying something new - any more than a golfer would change his brand ...
Building our own recovery
17 Feb 2010 | by Steve Davies
TV before. The continued confidence in TV of major brands through the recession is testament to that. All the research supports the view that brands which advertise through a recession emerge from ... with spectacular success, which we plan to build on with a sustained worldwide marketing effort on behalf of our ...
Absolut ad builds on artistic heritage
13 Jul 2011 | by Oliver Luft
Vodka brand Absolut is today launching a new cross-platform ad campaign building on its history...activity will drive consumers to the new UK Facebook page . The ads build on the Swedish brand s long ... disciplines, to construct a work of art on an empty canvas cut to match the Pernod Ricard brand's familiar ... a new marketing manager and overhauling its PR roster. The brand appointed John Doe as its ...
Close-Up: Can DLKW Lowe bridge their cultural divides to build a new agency brand?
09 Jul 2010 | by John Tylee
has moved on since FCB got cold-shouldered. DLKW is eager to build on its limited amount ... and brands consultancy that will include communications planning, and an "incubator" pinpointing new channels ... Creston was growing. The agency wanted to build on its limited amount of international business ...
Brand Aid
17 Feb 2012
BUILDING BRANDS THROUGH BEHAVIOUR By David Jones, global chief executive, Havas and Euro RSCG ... questions is waking up to the fact that the questions have suddenly changed. Brands are no longer defined ... . Today's successful brands create or identify the best possible reality and share that with as many ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
