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from local and regional promotion toward national brand-building activity....the business and repositioning the brand,' he said. 'There is still a job to be done for [it] to bed in.' ...
Reckitt Benckiser has today committed to an additional £100m investment in brand building...disclosed its 16 new Powermarkets. The company said its additional 100m investment in brand building ... markets. "RB's relentless focus on building brands will continue. We will be increasing our investment in high rates of innovation and brand equity building. We aim to deliver steady operating margin expansion ...
to Marc Pritchard, P&G's global marketing and brand building officer....Speaking at the Cannes Lions International Advertising Festival last week, Pritchard said companies should create "purpose-driven" marketing strategies to thrive in a post-credit crunch world. He called on marketers to discover why their brands are unique and focus their marketing on communicating ...
, as it drives "breakthrough innovation" and brand building throughout its global operations....innovation and brand building while looking for ways to significantly reduce the overall cost structure ...
as it aims to build the brand through a £1m pan-European marketing campaign....The campaign, created by EuroRSCG, marks the biggest marketing push behind the brand since it took over Belgian carrier VLM Airlines in 2009. It focuses on the airline's personality, highlighting CityJet's position as the largest carrier from London City Airport and moves away from network, price ...
Egg, the online finance brand launched by Prudential in 1998, is to be sold by Citigroup...Yorkshire, which claims to be the UK's second largest building society, expects to complete the deal in the fourth quarter of this year. At the same time as taking on the Egg brand, mortgage ... will become members of Yorkshire Building Society. The savings book is worth 2.5bn and the mortgage book 430 ...
High-quality branded content is currently in strong demand, and customer publishers are in the best..., targeted branded content that engages customers, builds brand loyalty, inspires action and drives sales ... minds. We 'feel' something as a result of the positive experience. Luxury brands that have got ... , not just a bag. At Forward, we produce branded content for watch brand Patek Philippe, which also sets ...
Police, the fashion watch brand, has launched a digital and social media marketing campaign worth...,000 subscriptions to GQ men's magazine up for grabs. The site will feature brand tie-ups and discounts over the coming year to build brand loyalty. Odeon has already signed up and a leading hotel group and spa ... The campaign has been created by Inter City Group, the brand's distributor and manufacturer ...
Nokia is to pay advertisers to create branded apps for its Ovi app store in a push to counter
Sony Computer Entertainment (SCE) has been licensing the PlayStation brand for peripherals and accessories since 2009, but this move expands the brand into everyday items. It will let licensees use ... for items that comply with SCE brand guidelines. The Official Licensing Program for PlayStation currently ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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